International Drinks Group Quintessential Brands’ iconic Alizé brand, the drink of ‘Urban Legends’, has launched a campaign to drive sales in Tesco pre-Christmas. Made in Chelsea star Caggie Dunlop and Rap legend Big Narstie have teamed up with Alizé to make three How-To cocktail videos, posted on the Alizé Facebook page and You Tube, teaching consumers how to ‘mix it up this Xmas’ with Alizé. The campaign is part of #AlizeHour– a twist on happy hour- to create cocktails using Alizé Red and Alizé Blue.
COCKTAILS
Alizé has a rich history in Hip Hop music: ‘Thug Passion’ famously known for being hip hop artist Tupac’s favourite drink. Alizé brought Big Narstie on board to teach the contrasting Caggie Dunlop about the history and versatility of Alizé.
The video promotes a deal, with Alizé on promotion at Tesco’s for £10.00 for Christmas. By visiting www.alizehour.com, and sharing a picture of a bottle (purchased from Tesco), consumers are in with a chance of winning up to £1000 and a year’s supply of Alizé.
Notes for Editors
Alizé, a blend of exotic fruit, French Vodka and Cognac, has a rich history in Hip Hop music and was endorsed and rapped about by Tupac Shakur, Biggie Smalls and Jay Z, with great success in the 90‘s. Following the brand’s recent acquisition, Quintessential Brands has developed a marketing strategy which fits Alizé into the modern music landscape.
The Alizé Louder campaign focuses on the brand’s music heritage, re-presenting it to a new audience as a relevant and credible drink. Alizé is working with cutting-edge urban music artists and broadcast partners around the globe to reach its target audience.
Alizé is produced by Lafragette & Legier SA (L&L), the Quintessential-owned company, based in South West France. L&L is one of France’s leading manufacturers of fine French spirits including fruit liqueurs, Armagnacs and Cognacs.
#AlizeLouder Twitter: @AlizeLouder
www.alizepassion.com
www.quintessentialbrands.com
For further trade media information, please contact:
[email protected]
|
|
|
|
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
