International spirits business, Quintessential Brands, is launching a set of striking limited-edition bottles of BLOOM Gin, featuring exclusive artwork designed by acclaimed, female illustrator, Lainey Molner, ahead of International Women’s Day on 8th March.
Available to customers in all channels in the UK with an RRP of £25, the designs aim to showcase female togetherness and empowerment and are available on two of the brand’s most popular expressions, BLOOM Original London Dry Gin and BLOOM Passionfruit & Vanilla Blossom Gin. Major retailers including Tesco, Sainsbury’s, Morrisons and Co-op will all be stocking the limited-edition designs from March.
The limited-edition bottles of BLOOM London Dry Gin 70cl and BLOOM Passion Fruit & Vanilla Blossom Gin 70cl (RRP £25) will also be available from 1st May at Heinemann stores throughout European airports and will also be available to customers in the Netherlands.
Molner worked with the BLOOM brand team to determine the theme for the design, landing on the power of the female collective – women united and supporting each other. This ethos aligns strongly with BLOOM brand values and its mission to support, celebrate and inspire women in all areas of their life. In the last two years, BLOOM has done this in various ways, including with its award-winning BLOOM Passion Projects campaign in the UK, which saw the brand offer a £20,000 prize fund to women looking to turn their side hustles into business realities.
Elaine Maher, Brand Director for BLOOM at Quintessential Brands, comments:“We’re an all-female team at BLOOM Gin and it’s really important to us that we celebrate and support women as female positivity and sisterhood are at the heart of the brand; it was due to the self-belief of our Master Distiller, Joanne Moore, that she could create a gin that even the most ardent juniper hater would like that culminated in BLOOM Gin being born and this remains a source of inspiration for us today.
“Lainey Molnar’s work and achievements are equally inspirational, so we were delighted to work with her to create these special, limited-edition bottles to celebrate the female collective and showcase women from all walks of life in the designs. The bottles will make fantastic gifts, so they’re a great fit for Travel Retail, as well as for in stores in domestic markets ahead of Mother’s Day – we hope the gin lovers out there love them as much as we do!”
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
