International spirits business, Quintessential Brands, is launching a set of striking limited-edition bottles of BLOOM Gin, featuring exclusive artwork designed by acclaimed, female illustrator, Lainey Molner, ahead of International Women’s Day on 8th March.
Available to customers in all channels in the UK with an RRP of £25, the designs aim to showcase female togetherness and empowerment and are available on two of the brand’s most popular expressions, BLOOM Original London Dry Gin and BLOOM Passionfruit & Vanilla Blossom Gin. Major retailers including Tesco, Sainsbury’s, Morrisons and Co-op will all be stocking the limited-edition designs from March.
The limited-edition bottles of BLOOM London Dry Gin 70cl and BLOOM Passion Fruit & Vanilla Blossom Gin 70cl (RRP £25) will also be available from 1st May at Heinemann stores throughout European airports and will also be available to customers in the Netherlands.
Molner worked with the BLOOM brand team to determine the theme for the design, landing on the power of the female collective – women united and supporting each other. This ethos aligns strongly with BLOOM brand values and its mission to support, celebrate and inspire women in all areas of their life. In the last two years, BLOOM has done this in various ways, including with its award-winning BLOOM Passion Projects campaign in the UK, which saw the brand offer a £20,000 prize fund to women looking to turn their side hustles into business realities.
Elaine Maher, Brand Director for BLOOM at Quintessential Brands, comments:“We’re an all-female team at BLOOM Gin and it’s really important to us that we celebrate and support women as female positivity and sisterhood are at the heart of the brand; it was due to the self-belief of our Master Distiller, Joanne Moore, that she could create a gin that even the most ardent juniper hater would like that culminated in BLOOM Gin being born and this remains a source of inspiration for us today.
“Lainey Molnar’s work and achievements are equally inspirational, so we were delighted to work with her to create these special, limited-edition bottles to celebrate the female collective and showcase women from all walks of life in the designs. The bottles will make fantastic gifts, so they’re a great fit for Travel Retail, as well as for in stores in domestic markets ahead of Mother’s Day – we hope the gin lovers out there love them as much as we do!”
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.