News Release
20 June 2016
BLOOM Gin announces a new on-pack promotion with Bloom & Wild, the UK’s top rated flower delivery company, which offers hand-packed flowers through the letterbox.The promotion to receive a complementary summer bouquet of flowers from Bloom & Wild, with the purchase of a 70cl bottle of BLOOM Gin, is on neck tags on over 8,000 bottles and is in store from now until mid-August 2016. Consumers enter a code printed on the neck tag via a dedicated website page www.bloomgin.Caroline Morin, Customer Marketing Manager at Essential Drinks, part of the Quintessential Brands Group, owners of BLOOM Gin, says: ‘We wanted to make BLOOM Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. BLOOM is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’
Lindsay Newell, Bloom & Wild Marketing Manager, says: “We saw the collaboration as a natural fit, especially with our similar names. We are excited to be working with BLOOM Gin – another great British brand.”
The promotion is running in Tesco, Sainsbury’s, Morrisons, Waitrose, Booths and online with Ocado. The promotional bottles are on sale for the usual BLOOM Gin RSP of £24.00 and this is an added-value gift with purchase promotion.
BLOOM Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, BLOOM Gin appeals to a wide range of palates and is best served with high quality tonic and garnished with strawberries.
Bloom & Wild is the UK’s top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
