BLOOM GIN TAKES INSPIRATION FROM COCKTAIL WORLD WITH NEW FRUIT & FLORAL FUSIONS

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BLOOM GIN TAKES INSPIRATION FROM COCKTAIL WORLD WITH NEW FRUIT & FLORAL FUSIONS

With flavoured gin continuing to grow and expected to be a big winner in the spirits aisle once again this summer, BLOOM Gin is proud to unveil its latest Fruit and Floral Fusions, BLOOM Passion Fruit & Vanilla Blossom Gin and BLOOM Raspberry & Rose Gin, each inspired by some of the hottest flavour trends in the cocktail scene.

Launching exclusively in Tesco in May, BLOOM Passion Fruit & Vanilla Blossom Gin is inspired by the UK’s most popular cocktail, the Pornstar Martini[1], while BLOOM Raspberry & Rose Gin takes inspiration from the popular Raspberry Mojito cocktail, balancing fruit and floral flavours to offer a more sophisticated alternative to other pink gins currently on the market.

BLOOM Passion Fruit & Vanilla Blossom Gin and BLOOM Raspberry & Rose Gin both feature sweet fruits and subtle florals, resulting in a smooth, fruity and floral taste, created without the addition of sugar or sweeteners.

Flavoured gins are continuing to attract shoppers and add significant value, growing by £82million in the off-trade in 2019[2]. With this growth set to continue, retailers can expect to reap the benefits this summer by stocking new flavours that are in line with consumer trends.

BLOOM Gin is also revamping its bottle label design across its Fruit and Floral Fusions, making their exciting flavour combinations clearer to consumers. While the label design of BLOOM’s Original London Dry Gin will remain the same, the labels of its Fruit and Floral Fusions will now feature illustrations of the fruits and florals included in each flavour. BLOOM Gin hopes this will help the range to achieve further stand-out on shelf.

At launch, each of BLOOM Gin’s new Fruit & Floral Fusions range will feature neck tags showcasing BLOOM Gin’s signature cocktail serves, including its reduced calorie Passion Fruit Martini and Raspberry Mojito, showcasing the versatility of each of the gins and providing inspiration for consumers who want to experiment with them at home.

The launch of BLOOM Passion Fruit & Vanilla Blossom Gin and BLOOM Raspberry & Rose Gin will be supported by an integrated marketing campaign throughout 2020 to drive consumer awareness and desire for the two new expressions.

Elaine Maher, Global Brand Director for BLOOM Gin, comments, “BLOOM Gin is loved by fans for its style, sass and substance, and with the introduction of our new Fruit and Floral Fusion Gins, we’re giving them the unmistakeably smooth taste of BLOOM Gin, but with two of the hottest cocktail flavour trends incorporated. Our new signature serves bring something truly new and exciting to the gin cocktail category, with reduced calorie cocktail recipes that appeal to both calorie counters and cocktail lovers alike!

“Given that cocktails are now one of the fastest growing drinks categories within spirits[3], we’re confident that our new Fruit and Floral Fusions will delight consumers, especially over the summer months. We hope they will inspire consumers to further experiment with flavoured gin, recreating their favourite cocktails at home using BLOOM’s signature serve suggestions, which can be found on the BLOOM Gin website. Be it getting ready for a big night out, or enjoying a girl’s night in, BLOOM Gin has it covered!”

BLOOM Passion Fruit & Vanilla Blossom Gin and BLOOM Raspberry & Rose Gin will be available in Tesco stores and online at Tesco.com and Amazon from May, RRP £25.00 for 70cl (40% ABV). Both Editions will then be available to customers in all channels in the UK from mid-May. For more information, please contact [email protected].

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[1] Source: CGA’s Mixed Drinks Report Q1 2019 

[2] Source: IRI EXT1 Supermarkets GB & NI, 52wks To 26/01/20

[3] Source: CGA’s Mixed Drinks Report Q1 2019 



For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]

ABOUT QUINTESSENTIAL BRANDS GROUP

Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.

Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.

Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.

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2020-03-20T10:56:42+00:00 March 20th, 2020|News, Press Releases, Uncategorized|