Leading gin brand, BLOOM Gin, has teamed up with the boutique hotel group, Malmaison, to offer consumers a selection of BLOOM Gin and Malmaison prizes through an on-pack promotion.
Promotional bottles will appear from this month until 30th June 2019 in select retailers including Tesco, Sainsbury’s, Asda, Waitrose, Booths and Morrisons. Consumers who purchase a 70cl bottle of Bloom Gin will have the chance to win prizes every month including one of two BLOOM & Malmaison prize bundles, which includes an overnight stay for two at selected Malmaison hotels, breakfast, dinner, a BLOOM masterclass, a BLOOM cocktail each and a BLOOM Gin triple miniature gift pack. Fifty runners up will also win a BLOOM Gin triple miniature gift pack each month.
To participate, consumers simply need to scratch the panel on the promotional neck tags to reveal their unique code and enter this on win.bloomgin.com.
Everyone who enters the competition before the end of June will also be automatically entered into the grand prize draw, giving them a chance to win the ultimate BLOOM & Malmaison experience, including a two night stay in a Malmaison hotel for two, breakfast & dinner, a BLOOM gin cocktail masterclass, a free cocktail for both guests, a BLOOM gin triple mini gift pack in the room and a year’s supply of BLOOM London Dry Gin.
Russell Kirkham, Marketing Director for Quintessential Brands UK, owners of BLOOM Gin, comments, “BLOOM Gin is a floral gin that epitomises style, sass and substance with its beautiful bottle and quality ingredients. We therefore felt that Malmaison was the perfect partner to help bring this mantra to life, given their reputation for having some of the most stylish, boutique hotels in the UK.
“Through the on-pack promotion we hope to make BLOOM appeal to like-minded consumers who enjoy the finer things in life, while also supporting our valued customers by helping to drive rate of sale with this offer.”
Bloom Gin promotional bottles are on sale now at the usual RSP of £25 for 70cl.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.