The Dubliner Irish Whiskey is launching a new cinnamon and chilli flavoured whiskey liqueur variant, Dubliner Fiery Irish, aimed at helping consumers ignite their nights out.
Described as big on flavour and unashamedly bold, the new whiskey liqueur, which is bottled at 30% ABV, will make its retail debut with Endeavour Group in Australia, hitting shelves in BWS and Dan Murphy’s in July, priced at $48.99 (70cl).
Dubliner Fiery Irish will roll out to other markets, including Ireland, US, UK, GTR and various European countries throughout the year.
With COVID restrictions easing or lifted entirely in the on-trade in the brand’s key markets, now is the perfect time to launch this new variant, according to Bronagh Hunt, Global Brand Marketing Director at brand owner, Quintessential Brands, who comments:
“After almost two years of not being able to go big on nights out, people are so excited to finally be able to go ‘out out’ with no holds barred in 2022. With its unashamedly bold flavour, Dubliner Fiery Irish is ideal for kickstarting these nights and taking things up a gear.
“Whilst Dubliner Fiery Irish packs a punch with its bold flavour, as a whiskey liqueur, its lower ABV makes it a more accessible taste for those who are new to whiskey. As a brand that aims to broaden the appeal of Irish whiskey and bring something fresh to the category, we feel we’ve hit the mark with Dubliner Fiery Irish and we can’t wait to see how it goes down with the brand’s growing army of fans worldwide!”
Dubliner Fiery Irish is the second flavoured whiskey liqueur in the Dubliner range, joining Dubliner Whiskey & Honeycomb, a whiskey liqueur with a soft warmth and sweetness provided by honeycomb and caramel notes.
For sales queries, please contact your local Quintessential Brands representative or visit Quintessential Brands Group for contact details.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.