BLOOM Gin is delighted to announce that it will be bringing festival season back with a bang in 2021, as it joins American Express presents BST Hyde Park as the festival’s official gin sponsor, a partnership brokered by AEG Europe Global Partnerships team.
BLOOM Gin will be bringing its range of fresh and floral gins to the UK’s greatest outdoor venue, as it looks to make summer 2021 one to remember. Cancelled this year due to the Covid-19 pandemic, American Express presents BST Hyde Park is back for 2021 and is set to be the celebration of the summer.
As the second time the brand will feature at the festival, BLOOM Gin’s bar for 2021 will be better than ever before, offering great drinks and good times to the hundreds of thousands of thirsty festival-goers over the 10-day event. This year’s BLOOM Gin bar will also feature a VIP sun terrace, perfect for soaking up the festival vibes whilst enjoying a BLOOM G&T or tasty cocktail.
One BLOOM Gin cocktail that will be on offer at the brand’s BST Hyde Park barwill be “Summer in BLOOM”, a specially curated cocktail celebrating the return of festival season. In order to help those within the drinks and events industries that have been negatively impacted by Covid-19, BLOOM Gin will be donating the equivalent of 10 pence from the sale of every “Summer in BLOOM” cocktail, and all other BLOOM Gin serves available at the BLOOM Gin bar, to the Drinks Trust. The Drinks Trust is a drinks industry community organisation that provides care and support to those who form the drinks industry workforce.
Summer in BLOOM serve
- 35ml BLOOM London Dry Gin
- 20ml pink grapefruit juice
- Rose lemonade
- Stir gently
- Pink grapefruit to garnish
- Combine the BLOOM London Dry and pink grapefruit juice in a globe glass
- Stir, add ice and top with rose lemonade
- Garnish with pink grapefruit
The BLOOM Gin bar will also play host to a series of exciting events, open to both festival goers and non-ticket holders during BST Hyde Park’s Open House – a FREE 4 day event taking place between the two weekends of music. More information will be revealed on BLOOMGin.com in the coming weeks and months, including opportunities to win an array of prizes.
Elaine Maher, BLOOM Gin Global Brand Director, at owner, Quintessential Brands, comments: “American Express presents BST Hyde Park 2021 will be a huge and eagerly awaited celebration for the nation and we are absolutely delighted to be joining the festival as the official gin sponsor for a second year. Hyde Park is one of the greatest outdoor venues in the world and each year it hosts some of the world’s biggest artists, so there really is no better place to celebrate the return of festival season as we know and love it. Like many brands and people within the industry, we have missed our summer programme of festivals and events this year, so we’re very much looking forward to getting back out there in 2021 and getting BLOOM Gin back in the hands of consumers once more.”
Carla Morini, Director of AEG Global Partnerships said: “Following on from what was a brilliant launch in 2019, we’re so pleased to be extending our partnership with BLOOM Gin and welcoming them back to Hyde Park for 2021. Our festival goers are big fans of gin and we’re proud to have a partner that enhances the customer experience with quality beverages – as well as introducing their brand new flavours, the BLOOM Fruit & Floral Fusion range, which make their festival debut at BST.”
BLOOM Gin was founded in 2019 and has since grown exponentially, achieving a presence internationally in markets including the UK, Germany, Netherlands, South Africa, United States and Global Travel Retail. Created by renowned Master Distiller, Joanne Moore, the range includes BLOOM Original, BLOOM Jasmine & Rose, BLOOM Passion Fruit & Vanilla Blossom, BLOOM Raspberry & Rose and a range of pre-mixed cocktails and G&Ts, perfect for on-the-go.
View BLOOM Gin’s American Express presents BST Hyde Park sponsorship announcement video here. Visit BLOOMGin.com or @Bloomgin over on Instagram for more information on the brand, its campaigns, delicious cocktail recipes and future news on American Express presents BST Hyde Park.
– ENDS –
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.