BLOOM Gin is set to bring its unique blend of style, substance and sass to life this summer as it launches its first-ever global marketing campaign, Live Full BLOOM, at Barclaycard presents British Summer Time Hyde Park, where the fast-growing premium gin brand is today revealed as the festival’s new official gin partner.
Loved by fans for its sophisticated style, delicious flavours and smooth taste, BLOOM has created a striking BLOOM bar, which is set to be the bar destination for thousands of festivalgoers at Barclaycard presents BST Hyde Park, taking centre stage in the festival’s Village Green.
Visitors to the bar can enjoy a range of delicious and highly Instagrammable cocktails, made from BLOOM’s much-loved, sugar-free gins, BLOOM Original and BLOOM Jasmine & Rose Pink Gin, and its popular flavoured gin liqueurs, BLOOM Strawberry and BLOOM Lemon & Elderflower.
The brand will also be encouraging visitors to live life to the full with interactive entertainment, experiences and social media competitions throughout the festival. Full details will be revealed through the brand’s Instagram channel in the run-up to the festival, which starts on 5th July and runs until 14th July.
The Live Full BLOOM campaign will extend far beyond the festival with digital and out of home media investment bringing additional brand visibility to consumers in the Central London area during the festival. Fans of the brand will also have an opportunity to win tickets to a Barclaycard presents BST Hyde Park concert through a link-up with media partner, Stylist, in the weeks running up to the festival.
With its sponsorship of Barclaycard presents BST Hyde Park and recent presence at London’s Mighty Hoopla and Cross the Tracks, BLOOM is tapping into the lucrative opportunity festivals bring for drinks brands, estimated to be worth £100m, for the first time.
“This is our first year on the festival scene, but it’s such a natural fit for us”, comments Elaine Maher, Brand Director, at brand owner, Quintessential Brands. “Festivalgoers today are a completely different breed to those of the 90s – they see festivals as an opportunity to forget their everyday stresses, get their glamour and glitter on, and just really let loose with their friends and have the best time possible. That’s something that we as a brand can totally relate to and want to celebrate. In today’s world, it’s all too easy to get bogged down in the stresses of work and not make time for family, friends, passions and ambitions. With Live Full BLOOM, we aim to encourage people to embrace life, get the balance right and enjoy what makes them happy, so what better place to launch this than at one of the UK’s biggest festivals, Barclaycard presents BST Hyde Park!”
BLOOM Gin launched in 2009 and has since gone on to become a 117k 9l case brand, with growing presence internationally in markets including Global Travel Retail, the Netherlands and the US. Created by renowned Master Distiller, Joanne Moore, the range contains sugar-free varietals, BLOOM Original, and BLOOM Jasmine & Rose, which has been a huge global hit since launching last year. Gin Liqueurs, BLOOM Strawberry and BLOOM Lemon & Elderflower complete the range, which is now a top 10 premium gin brand in the UK.
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For more information, please contact Emily Smyth at Quintessential Brands by e-mail: [email protected]
NOTES TO EDITORS
BLOOM Gin was born from Master Distiller, Joanne Moore’s vision to create a lighter gin that could be enjoyed by everyone. The brand launched with BLOOM London Dry Gin and has since grown to include BLOOM Jasmine & Rose Pink Gin, BLOOM Strawberry Gin Liqueur, BLOOM Lemon & Elderflower Gin Liqueur and a collection of ready to serve pre-mixed drinks, which together, are characterised by the same smooth and softer-tasting flavour profiles which have become synonymous with the BLOOM brand.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, launched in February 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.
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