| London – 15th March 2016
Greenall’s The Original London Dry Gin and The Dubliner Irish Whiskey, both owned by international spirits group Quintessential Brands, are delighted to celebrate their partnership with the Jockey Club at this week’s Cheltenham Festival. 2016 sees Greenall’s as The Official Gin of the Cheltenham Festival for the second year and The Dubliner as The Official Irish Whiskey of the Cheltenham Festival for the first time. Activities are focused around St Patrick’s Day on 17th March for The Dubliner and throughout the Festival for Greenall’s, with G&T’s and British Cocktails being served over the four days, from 15th – 18th March.
The Cheltenham Festival, the world-famous horse racing event, is being held at The Jockey Club-owned Cheltenham Racecourse and Greenall’s The Original London Dry Gin is once again supporting the event, last year serving 22,400 Greenall’s drinks to racegoers and exciting British cocktails at the Final Flight Bar, such as the Greenall’s Spring Collins. The experiential activity includes the return of The Greenall’s Good Times band, the infamous bar parties in the Final Flight Bar and the Greenall’s Photo Booth, all centred around the #GoodTimeswithGreenall’s campaign.
The Dubliner Irish Whiskey is celebrating its first year as Jockey Club partner with The Dubliner Irish Whiskey Hot Toddy Bar, serving warming drinks such as The Dubliner Hot Toddy alongside some classic Irish whiskey cocktails. |
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Notes to Editors
Greenall’s The Original London Dry Gin is the first and original London Dry Gin, first distilled in 1761. Greenall’s is the world’s fastest growing leading gin* (IWSR 2014) and is distributed in over 68 countries globally. Greenall’s is the Official Gin of the Jockey Club and available at all 15 of their racecourses throughout the UK, as part of its three year partnership which began in 2015.The Quintessential Brands Group was founded by Enzo Visone and Warren Scott in 2011 and the group companies include the Quintessential Brands Company, Essential Drinks, G&J Distillers, First Ireland Spirits, L&L and Marblehead Brand Development.
The Group brand portfolio includes Greenall’s Gin, BLOOM Gin, Berkeley Square London Dry Gin, Opihr Oriental Spiced Gin, Toussaint Coffee Rum Liqueur, O’Mara Irish Country Cream, Feeney’s Irish Cream Liqueur, The Dubliner Irish Whiskey, The Dubliner Irish Whiskey & Honeycomb and The Dublin Liberties Irish Whiskey.
www.quintessentialbrands.com www.greenallsgin.com @DublinerWhiskey
About The Jockey Club
The Jockey Club has been at the heart of British racing for more than 260 years. The Jockey Club runs the largest racecourse group in the UK located at Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket, Nottingham, Sandown Park, Warwick and Wincanton.
www.thejockeyclub.co.uk
For further information, please contact:
[email protected] |
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
