|London – 15th March 2016
Greenall’s The Original London Dry Gin and The Dubliner Irish Whiskey, both owned by international spirits group Quintessential Brands, are delighted to celebrate their partnership with the Jockey Club at this week’s Cheltenham Festival. 2016 sees Greenall’s as The Official Gin of the Cheltenham Festival for the second year and The Dubliner as The Official Irish Whiskey of the Cheltenham Festival for the first time. Activities are focused around St Patrick’s Day on 17th March for The Dubliner and throughout the Festival for Greenall’s, with G&T’s and British Cocktails being served over the four days, from 15th – 18th March.
The Cheltenham Festival, the world-famous horse racing event, is being held at The Jockey Club-owned Cheltenham Racecourse and Greenall’s The Original London Dry Gin is once again supporting the event, last year serving 22,400 Greenall’s drinks to racegoers and exciting British cocktails at the Final Flight Bar, such as the Greenall’s Spring Collins. The experiential activity includes the return of The Greenall’s Good Times band, the infamous bar parties in the Final Flight Bar and the Greenall’s Photo Booth, all centred around the #GoodTimeswithGreenall’s campaign.
The Dubliner Irish Whiskey is celebrating its first year as Jockey Club partner with The Dubliner Irish Whiskey Hot Toddy Bar, serving warming drinks such as The Dubliner Hot Toddy alongside some classic Irish whiskey cocktails.
|Notes to Editors
Greenall’s The Original London Dry Gin is the first and original London Dry Gin, first distilled in 1761. Greenall’s is the world’s fastest growing leading gin* (IWSR 2014) and is distributed in over 68 countries globally. Greenall’s is the Official Gin of the Jockey Club and available at all 15 of their racecourses throughout the UK, as part of its three year partnership which began in 2015.The Quintessential Brands Group was founded by Enzo Visone and Warren Scott in 2011 and the group companies include the Quintessential Brands Company, Essential Drinks, G&J Distillers, First Ireland Spirits, L&L and Marblehead Brand Development.
The Group brand portfolio includes Greenall’s Gin, BLOOM Gin, Berkeley Square London Dry Gin, Opihr Oriental Spiced Gin, Toussaint Coffee Rum Liqueur, O’Mara Irish Country Cream, Feeney’s Irish Cream Liqueur, The Dubliner Irish Whiskey, The Dubliner Irish Whiskey & Honeycomb and The Dublin Liberties Irish Whiskey.
www.quintessentialbrands.com www.greenallsgin.com @DublinerWhiskey
About The Jockey Club
The Jockey Club has been at the heart of British racing for more than 260 years. The Jockey Club runs the largest racecourse group in the UK located at Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket, Nottingham, Sandown Park, Warwick and Wincanton.
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For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.