News Release
Warrington – 20 June 2014
Greenall’s The Original London Dry Gin announces the second year of its cricket sponsorship, which will renew in July this year. Following a highly successful 12 months as the Official Gin of the Lancashire County Cricket Club (LCCC) at Emirates Old Trafford, Greenall’s is delighted to collaborate once again to bring two Great British traditions together – cricket and the G&T.
2013 saw Greenall’s, the UK’s No. 2 standard gin, embark on its first ever sports sponsorship at Emirates Old Trafford. It was a natural choice for the brand, bringing a famous North West England sporting institution, celebrating its 150th Anniversary this year, together with the UK’s original gin, first created in the North West over 250 years ago.
Sinead O’Frighil, Greenall’s International Brand Manager says; “We’ve been very happy with our collaboration with LCCC over the past year. We have been able to bring VIP clients from the UK and international Greenall’s markets to experience one of the finest British traditions; a day at the cricket, whilst enjoying one of the nation’s favourite drinks. We have also seen the popularity of Greenall’s behind the bar, doing very well as the pouring gin in the club.”
Geoff Durbin, Commercial Director at Lancashire County Cricket Club says; “We are delighted that Greenall’s has decided to renew its sponsorship for another year and continue to feel that it is a perfect fit for us. With the England v India Investec Test Match taking place from 7–11 August, it will be a great opportunity for our Emirates Old Trafford customers to enjoy a Greenall’s Gin & Tonic or two.”
Notes to Editors
Greenall’s Original London Dry Gin, with its stand-out contemporary British packaging and classic gin taste, has won over 24 internationally-recognised awards for its quality and has been distilled in the same Cheshire town since 1761.
Greenall’s Gin is owned by Quintessential Brands and distilled in Warrington by G&J Distillers (formerly G&J Greenall). G&J Distillers is owned by the Quintessential Brands Group.
RRP: £15.49 for 70cl. Also available in 35cl, 50cl & 1L sizes at supermarkets and off licences. Greenall’s Gin is also available in bars and restaurants throughout the UK and internationally.
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
