London, 14 November 2013
Press Release Greenall’s Gin Announces Growth in Sales November 2013
Greenall’s Original London Dry Gin has surpassed the 100k 9L case mark for the first time in the UK, almost doubling volume over the past three years. The brand is one of the shining stars of the gin category, with growth +33%* over the past year.
In the last four weeks to week ending 14 November, sales were up an impressive 63%**. Greenall’s is currently the number 3 gin brand in the UK and its owner Quintessential Brands has ambitious plans to drive continued growth in both the UK and international markets. With a retail sales value of £20m and over 1.2m 70cl bottles sold in the UK, Greenall’s continues to shine in both the on and off-trade.
Greenall’s Original London Dry Gin was redesigned in 2011 to its standout contemporary British packaging and its classic gin taste has won numerous internationally recognised industry awards for its quality including most recently a Silver medal at the 2013 Spirits Masters competition. It has been distilled to the same recipe for over 250 years in one of England’s oldest distilleries.
Joanne Moore, Master Distiller, and one of only seven master distillers at G&J Distillers since 1761, says: “We are rightly proud of our best-selling gin brand and look forward to introducing this approachable, well-priced gin to a younger generation of gin drinkers.”
Stephen Loftus, Director of Brands at Greenall’s owners Quintessential Brands, says: “We are very excited by the momentum we have with Greenall’s and are starting to drive significant engagement with the on-trade and continue to have considerable growth opportunities in the off-trade. A key strategy to deliver this growth will be an increased investment behind innovation and brand awareness, with a number of new products planned for launch next Spring, supported by an integrated marketing plan.”
RRP: £15.49 for 70cl. Also available in 5cl, 35cl & 1L sizes at supermarkets and off licences. Greenall’s Gin is also available in bars and restaurants throughout the UK and is distributed by Catalyst Brands in the on-trade and Essential Drinks in the off-trade. www.greenallsgin.com www.facebook.com/greatbritishspirit
Notes to Editors
Greenall’s Gin is owned by Quintessential Brands and distilled in Warrington, England by G& J Distillers (formerly G&J Greenall). G&J Distillers is owned by the Quintessential Brands Group.
www.gjdistillers.com www.quintessentialbrands.com
Greenall’s Original Gin is a traditional London Dry Gin with a proud British heritage in distilling and is marketed as “The Great British Spirit since 1761.”
Greenall’s Gin is a perfectly balanced gin with rounded juniper notes complemented by mature citrus and spicy aromas. Best served as a classic G&T with a wedge of lime or as a versatile cocktail ingredient.
* Volume MAT ending 14 November, Nielsen Off Trade
** Volume 4 weeks ending 14 November, Nielsen Off Trade
For further information and hi res images, please contact: [email protected]
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
