Greenall’s The Original London Dry Gin has launched a gift box for the off-trade for the festive season. Available in eight of the key UK retailers, the Greenall’s Gin Gift Box is an added value promotion for the consumer, retailing at its usual RSP of £15 for a 70cl bottle.
As the world’s first quality English gin, Greenall’s has long been associated with the best of British and the telephone box design reflects the British spirit of this London Dry Gin.
The gift box will be on shelf in the coming weeks appealing to those looking for an eye-catching gift whether visiting friends or family at Christmas or as a ready-wrapped present for the gin lover.
Joanna Richardson, Greenall’s International Marketing Manager, says, “We are delighted to be launching this gift box for our quintessentially British gin brand ready for the festive season. We have worked with our retail partners on this tactical activation to drive visibility at one of the key gifting periods of the year across the UK and are sure our Greenall’s consumers will enjoy giving and receiving a bottle in such an eye catching pack.”
RRP: £15.00 Size: 70cl. ABV: 37.5%
NOTES TO EDITORS
Greenall’s The Original London Dry Gin was first distilled in 1761 by the world’s oldest gin distiller, G&J Distillers in Warrington, Cheshire. The recipe remains a secret to this day and has been passed down through only seven generations of Master Distillers to Joanne Moore, custodian of the Greenall’s recipe, who is celebrating her 10th Anniversary as Master Distiller in 2016.
The Greenall’s Gift Box will be available in Waitrose, Tesco, Sainsbury’s, Asda, Morrisons, Ocado and Co-op.
Greenall’s The Original London Dry Gin is owned by The Quintessential Brands Group.
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
