Greenall’s, The Original London Dry Gin, is one of the first major gin brands in the UK to launch in paper bottle format. The new paper bottle format (70cl) is now available for UK customers across all channels to order. The Greener Greenall’s Paper Bottle is first appearing on Sainsbury’s shelves nationwide in October. The Greener Greenall’s Paper Bottle is also launching in EMEA in the latter half of the year.
The Greener Greenall’s Paper Bottle marks a significant step in the brand’s journey to reduce its carbon emissions to net zero and is part of the brand’s new Greener Greenall’s campaign.
Made from 94% recycled paperboard with a food grade pouch to contain the gin, the paper bottle is not only five times lighter than a normal glass bottle, but its carbon footprint is six times lower and its water footprint is four times lower. The result is a carbon footprint of 91.9g/CO2e per bottle compared to 558.2g/CO2e for a traditional glass bottle — a reduction of up to 84%. The new paper bottle is also fully recyclable with the outer paper casing and cap recycled curb side and the soft plastic liner at major supermarkets and recycling centres.
As part of the Greener Greenall’s campaign, the brand is teaming up with climate action organisation, Ecologi, so that, for every Greener Greenall’s Paper Bottle purchased in the off-trade and for every 10 Greenall’s Gin & Tonics purchased in the on-trade, one tree will be planted for every Greener Greenall’s Paper Bottle. These trees will be planted in areas of the world that are in most need.
Russell Smith, Global Brand Lead for Greenall’s, comments: “With climate change a continued growing threat, we recognise that we need to do our best to reduce our environmental footprint. This new paper bottle and partnership with Ecologi marks a significant step in Greenall’s sustainability journey. We know there is much more we need to do, so we are creating a roadmap for the brand that will lead us to reduce our carbon emissions to net zero.”
Linda Adams, Head of Partnerships, Ecologi, adds: “We are delighted to be partnering with Greenall’s, planting trees around the world on the brand’s behalf. Not only is the company demonstrating its long-term commitment to offsetting its emissions through this initiative, but it is also fully committed to reducing the amount it generates. By switching from a glass bottle to paper, Greenall’s plans to reduce its carbon footprint by as much as 84%. We are so pleased to be part of the sustainability journey of a company so clearly dedicated to the cause and hope other companies in the beverage industry become inspired to follow their lead.”
The move by Greenall’s follows years of climate positive action from the manufacturing team at G&J Distillers, where Greenall’s and many other Quintessential Brands gins and other spirits are produced. Today, G&J Distillers uses only renewable energy as it is powered using electricity generated solely by offshore wind farms. All materials used at the site for production of Quintessential Brand products are fully recyclable and the distillery is also proud to be a zero-landfill site.
The Greener Greenall’s Paper Bottle is available in 70cl for an RRP of £15.50.
The Greener Greenall’s Paper Bottle is being distributed by Matthew Clark in the on-trade.
The bottle is produced using state of the art technology from sustainable packaging experts, Frugalpac.
For more information, please contact the communications team at Quintessential Brands by e-mail [email protected].
Greenall’s, the original handcrafted British gin, has been proudly distilled at the world’s oldest continuous gin distillers –G&J Distillers – in Cheshire, North-West England for over 250 years.
Renowned Master Distiller, Joanne Moore, has carefully retained the heritage of the brand since its creation over 250 years ago by Thomas Dakin, the forefather of London Dry Gin. To this day, the dedicated Greenall’s team continues to weigh the finest botanicals and load the copper stills entirely by hand.
Frugalpac Limited is a British company developing a range of innovative sustainable packaging products.
It creates and supplies recycled paper-based products with the lowest carbon footprint that are easily recycled again. Its first product was the Frugal Cup, the world’s only easily recyclable beverage and food cup made from 96% recycled paper.
After the Frugal Bottle it is due to launch a range of other Frugalpac products, including a Frugal Cup for foods such as noodles, porridge, yoghurt, and ice cream. All Frugalpac products are made from at least 90% recycled paper, are easily recyclable again and have the lowest carbon footprint compared with conventional and compostable packaging.
Frugalpac has secured an extra £2.25m in funding, bringing the total to £5.75m in the last two years. At a time when British business is struggling and funding is in short supply, this young business has secured the finance it requires for the next stage of its development.
Ecologi is a platform for collective climate action. The B-Corp social enterprise runs a subscription service to reverse climate change, funding projects from carbon reduction to reforestation. Its mission is to reduce 50 per cent of global CO2 emissions by 2040. Through its 35,000 members, including 14,000 businesses, Ecologi has planted almost 45 million trees around the world and reduced 2 million tonnes of CO2e. In 2022 it was listed in the top 5 per cent of B-Corps globally, in the Environment and Governance categories.
 The paper bottle includes a plastic liner, which can be easily removed from the paper so the paper bottle can be discarded in curb side recycling. The plastic liner can be recycled at local recycling centres and supermarkets, but cannot currently be recycled in household recycling bins.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.