Greenall’s Gin has unveiled a new global creative campaign to amplify its heritage and status as The Original Handcrafted British Gin, highlighting the handcrafted techniques and processes that go into creating one of the fastest selling London Dry Gins.
The new campaign will be activated with the strapline ‘Made Hand 2 Hand’ in recognition of the great teamwork and craftsmanship involved in the production of Greenall’s, from the Master Distiller through to the Still House team who diligently monitor the liquid throughout the distilling process to ensure its consistent outstanding quality is maintained for the legions of fans worldwide.
The creative sees some of the distillery team take centre stage as it launches across all digital channels and outdoor media in key markets around the world from this month [August 2018]. The team members featured include; Joanne Moore, Greenall’s Master Distiller; Clive McGrath, Greenall’s Distiller (pictured); and Jason Prescott, Botanical Master; all of whom are based at the G&J Greenall’s Distillery in Cheshire, England, the world’s oldest continuous gin distillers.
Through the campaign, the brand aims to champion the skills of craftsmen across the world who have learnt and perfected a craft they are passionate about, as well as highlighting to consumers the intricate skill and detailed process that has been followed for over 250 years in the production of every single batch of Greenall’s.
The new creative has already begun to roll out nationally in the USA via high impact in-store media and point of sale materials. In the UK, the campaign will launch with significant targeted media investment nationwide from September.
Enjoyed by gin lovers in over 200 countries, the Greenall’s Original recipe was created in 1761, and to this day is still crafted by hand to the same exceptionally high standard by a dedicated team of men and women.
Rob Curteis, International Marketing Director of Greenall’s Gin at brand owner Quintessential Brands, comments; “First created in 1761, Greenall’s is the result of our founder’s vision to make the first quality crafted gin. Without his vision, passion and skill, it’s quite possible that we wouldn’t have the thriving gin industry we have today. All of us at G&J Greenall’s Distillers are extremely proud of this heritage and work hard to maintain the high standards set all those years ago to ensure Greenall’s continues to be the benchmark for quality London Dry Gin. As such, I’m delighted to be celebrating the passionate men and women who craft our gin with such care through this campaign, while also unearthing and collaborating with craftsmen and women the world over.”
Greenall’s boasts an award-winning range including Greenall’s The Original London Dry Gin, Greenall’s Wild Berry Pink Gin, Greenall’s Sloe Gin, Greenall’s Extra Reserve Gin, Greenall’s The Perfect Mix RTS. New for 2018 are Greenall’s Gin Liqueurs, which launched in UK Travel Retail in July 2018 and will roll out to domestic markets from Autumn 2018. All Greenall’s variations continue to use the same secret gin recipe that has been handed down through seven generations of master distillers.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe including G&J Distillers, the world’s oldest continuous gin distillers; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Distillery, which is part owned by Stock Spirits and scheduled to open in Autumn 2018. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide unrivalled spirits solutions.