As excitement around the Rugby World Cup mounts, Greenall’s Gin is pleased to announce that it is continuing its partnership deal with Bath Rugby for a second season, bringing the teamwork and handcrafted skill that goes into making its award-winning original London Dry Gin to Bath Rugby fans and visitors all season.
The agreement sees the best-selling gin brand, made for over 250 years in Cheshire at the UK’s foremost gin distillery, G&J Greenall’s, have pouring rights and branding throughout the ground. As the official gin partner, Greenall’s will be served across all bars with its Original London Dry Gin, best-selling Wild Berry Gin, new Blueberry Gin and recently relaunched ready-to-drink range all on offer. Further visibility will be assured through point of sale materials.
As the UK’s third largest gin brand, in the last quarter alone Greenall’s sales performance in the off-trade has outpaced total gin category growth.[1] The brand’s success follows a high-profile campaign which saw Greenall’s highlight its status as the only major gin producer to have zero-sugar in its flavoured gins, a message that is resonating with shoppers nationwide.
The partnership will be supported through PR and social media and brand activation at home games, culminating with a major Greenall’s brand activation at The Clash on 18th April 2020, when Bath Rugby will go head-to-head with Wasps at Twickenham Stadium.
Rob Curteis, Global Marketing Director of Gins, at brand owner, Quintessential Brands, adds: “We’re delighted to be bringing Greenall’s together with Bath Rugby for a second year to celebrate our shared values of teamwork and handcrafted skill. We share a commitment to achieving consistent excellence – for Bath Rugby, that’s working together on the field to win every match, and for Greenall’s, it’s our distilling team working hand to hand to ensure the outstanding quality for which Greenall’s Gin is renowned is evident in every bottle. We’re looking forward to another great season and providing Bath Rugby supporters and visiting supporters with quality gin experiences to match the quality displays provided by the Bath Rugby team on the pitch.”
Ben Wells, Chief Commercial Officer at Bath Rugby commented: “We are delighted to join forces with Greenall’s for a second year. There is a natural affinity between the two parties when it comes to heritage. The combination of rich history and an award-winning range of offerings provides a solid foundation to build a long-lasting relationship. We are pleased to offer rugby supporters the chance to experience this quality first-hand.”
–
ENDS –
[1]Source: IRI Supermarkets GB & NI –08.09.2019 – Volume ‘000 9L , volume % growth MAT, volume % growth and 12we
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
