Greenall’s The Original London Dry Gin has launched a new bottle design and packaging to reflect the heritage, craftsmanship and quality of the original gin, created in 1761.

The new bottle design is an evolution of the current bottle and was inspired by gin bottles used in the 1700’s, found in the distillery archives. The new design reinforces the quality of Greenall’s The Original London Dry Gin, the UK’s second best-selling standard gin brand

[1], with the introduction of premium embossing etched on the bottle, including the year ‘1761’ and the brand name.


The Union Jack stitching on the back and the inclusion of the Union Jack flag in full colour on the front label, reflect the gin’s British heritage and the 100% British wheat used in the production of Greenall’s. The Greenall’s crest and the signature of Edward Greenall – a key figure in the brand’s history and the name of the copper pot still used in Greenall’s distillation – are included on the bottle as stamps of quality and authenticity.

The award-winning, classic juniper-led gin inside the bottle remains unchanged and it continues to be handcrafted at G&J Distillers, England’s oldest gin distillers, to the original recipe. Joanne Moore is the seventh-generation Master Distiller responsible for the secret recipe, which has been handed down through the generations and which continues to win gold medals.

Enzo Visone, Executive Chairman and co-Founder of Quintessential Brands, owners of Greenall’s The Original Gin, says: “We are continuing to see exciting growth in the gin category globally and want to ensure our packaging reflects the rich history as well as the outstanding quality of our gin. Greenall’s is the benchmark of excellent gin and we feel it is important for consumers to hear and see our story and know they can trust the quality of our gin; the new bottle design helps us achieve this.”

The new bottle will be rolled out in the on and off-trade in the UK from May onwards and globally from June 2017 and will be supported by a new campaign which will launch in May with a focus on Greenall’s – The Great British Spirit Since 1761.

The packaging change will be supported by a 360° activation plan to amplify the new bottle and positioning, including a new creative platform, integrated digital and social media campaign, consumer PR and its continued partnership with The Jockey Club where Greenall’s is the Official Gin Partner at all Jockey Club racecourses nationally in the UK.

The new look packaging will run across the full Greenall’s portfolio in the UK to include Greenall’s Original in four sizes of 70cl, 1litre, 35cl, and a 5cl miniature, as well as Greenall’s Wild Berry and, from the Autumn, Greenall’s Sloe Gin. Greenall’s will also introduce two new flavours to its Ready-to-Drink portfolio and an exclusive variant for Global Travel Retail.


Greenall’s is available in over 140 countries as well as Global Travel Retail.  In the UK, the new bottle will be available in all key retailers, including Tesco, Sainsbury’s, Morrisons, Asda, Waitrose, Ocado and the Co-Op, as well as convenience stores.  With the growth in convenience, this format represents a key growth driver and the ‘mini me’ bottle will revolutionise the 35cl standard gin fixture.

Greenall’s continues its partnership with The Jockey Club as the Official Gin Partner of The Jockey Club

Size: 1Ltr RRP: £21.00 ABV: 37.5%
Size: 70cl. RRP: £16.00 ABV: 37.5%
Size: 35cl. RRP: £9.00 ABV: 37.5%



Greenall’s The Original London Dry Gin is the original quality gin, first distilled in 1761 by England’s oldest gin distillers. It is the fastest growing leading gin in the world available in over 140 countries.

Greenall’s is a juniper-led gin with fresh citrus notes made using the same secret recipe for over 250 years, in the heart of England in Warrington, using 100% British wheat and pure Cheshire water.  Eight hand-picked botanicals are dried in the original way and, under the watchful eye of Master Distiller Joanne Moore, added by hand to the copper pot still. Joanne is only the seventh-generation Master Distiller since 1761 – the year when Greenall’s was first produced by gin pioneer Thomas Dakin. Since then, two new expressions have been added to the range: Wild Berry and Sloe Gin.

Greenall’s The Original London Dry is a smooth gin with rounded juniper notes, balanced with fresh and punchy citrus and spice and is best enjoyed in a G&T with a lime garnish or in a Greenall’s Basil Smash cocktail.

[1] IRI Supermarkets GB &NI – Volume 52 weeks ending 1 January 2017, 194,000 9Ltrs

For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]


Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.

Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.

Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.

2017-08-16T15:43:33+01:00 March 15th, 2017|News, Press Releases|