Greenall’s, the Original Handcrafted British Gin, has unveiled a colourful fresh look for its Ready to Drink (RTD) flavoured gin & tonics that’s set to make them a smash hit with consumers looking for flavoured gin and stylish convenience this summer.
Launched this month [June], the new range includes two flavours presented in 250 ml cans; the brand-new Greenall’s Blueberry Gin & Tonic (5% abv), and the ever popular Greenall’s Wild Berry Gin & Tonic (5% abv), which has been reformulated to give consumers a more vibrant raspberry and blackberry flavour.
The new bold packaging offers a colourful nod to the two flavours, with the pearlescent bright pink (Wild Berry Gin & Tonic) and bright blue (Blueberry Gin & Tonic) cans ensuring high impact on shelf and strong appeal amongst the target millennial audience.
The two new RTD flavours are available now to customers in the UK, South Africa and the Netherlands, and will appear first in UK retailers from this week, priced at £1.99 RRP. Both flavours are also available to retailers in 4-pack formats, ideal for spontaneous picnic occasions and at home treat moments.
Rob Curteis, Global Marketing Director for Gins at brand owner, Quintessential Brands, comments: “These new look cans provide stunning stand out on shelf while the bright colours reflect the vibrant taste of our flavoured gin & tonics. Research shows that colour has an increasing influence on purchasing decisions so we’ve purposely given these cans, which are likely to be more of an impulse buy, a colour makeover which is sure to wow consumers. All we need now is for the summer weather to make an appearance and these will be flying off the shelves.”
Greenall’s Gin is owned by Quintessential Brands Group – the International Spirits Challenge Gin Producer of the Year.
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For more information, please contact the communications team at Quintessential Brands by e-mail [email protected]
Greenall’s, the original handcrafted British gin, has been proudly distilled at the world’s oldest continuous gin distillers – G&J Greenall’s – in Cheshire, North-West England for over 250 years.
Renowned Master Distiller, Joanne Moore, is the current custodian of a secret recipe which was first created by the brand’s founder, the forefather of London Dry Gin, and the heritage of whom is carefully retained to this day by the collaborative spirit of a dedicated team who continue to work hand to hand.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.