Following the unprecedented success of Greenall’s Wild Berry Pink Gin, Quintessential Brands Group – the International Spirits Challenge Gin Producer of the Year – is proud to present the gin that’s set to be this summer’s must-have serve, Greenall’s Blueberry Gin.
Greenall’s Original London Dry Gin has been infused with natural sweet blueberries – popular the world over having gained ‘superfood’ status – to create Greenall’s Blueberry Gin, a crisp and refreshing gin that gin lovers the world over will love, not only for its cool fruity take on the original classic London Dry Gin, but also for its zero sugar content.
Greenall’s Blueberry Gin is the latest innovation from the iconic brand – the no.2 standard Gin brand in the UK – and has been created by renowned Master Distiller, Joanne Moore, at the world’s foremost gin distillery, G&J Distillers, in Cheshire.
A versatile expression, Greenall’s Blueberry Gin has a light blue hue and is best enjoyed together with premium elderflower tonic water or soda water with fresh blueberries and a wedge of lime.
Greenall’s Blueberry Gin has been introduced to wholesalers and the On-Trade in the UK this month [March 2019] and will launch in the UK Off-Trade in May in Tesco stores nationwide, priced at £15.50 70cl.
Greenall’s Blueberry Gin reaffirms the brand’s position as the leader in mindful ‘ginnovation’ – innovation which respects the rich heritage, craftsmanship and traditions of gin, whilst also showcasing the category’s versatility and relevance, with new flavours that complement gin’s intrinsic juniper character.
Rob Curteis, Global Marketing Director for Greenall’s Gin, comments; “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. A pioneer never rests on their laurels though and we’re proud to be leading the way in gin innovation still today, over 250 years on. With its zero sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry Gin is right on trend for today’s consumers; not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value, which all leads us to believe Greenall’s has a very exciting summer ahead.”
The launch of Greenall’s Blueberry Gin will be supported with a 360 media campaign in the UK, with six-figure digital and ATL media investment. Customers will be provided with a suite of POS materials and activation support to ensure strong visibility in on-trade outlets and retailers’ stores throughout the summer. Greenall’s will also be showcasing Greenall’s Blueberry alongside stablemates Greenall’s Wild Berry and Greenall’s Original at high-profile festival activation this summer, set to be announced in the coming months, giving the brand significant exposure to consumers across the country.
Greenall’s Blueberry Gin will roll out to other key markets internationally this summer. A miniature 5cl version will also be available to customers later this year.
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 IRI Supermarket GB&NI – 52we 24th Feb 2019
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which is scheduled to open in early 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.