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Greenall’s Tastes the Best – It’s Official
19 August 2015
Greenall’s Gin, the world’s fastest growing leading gin, is delighted to announce that the highly respected consumer champion Which? has voted Greenall’s the Best Tasting Gin brand, beating both Gordon’s and Beefeater.
Greenalls’ London Dry Gin was the top scoring branded gin in the Which? Taste Test, with a score of 77%. Gordon’s Special Dry London Gin was ranked ninth with a score of 74%.
Expert taste testers at Which? said: “The juniper and citrus work nicely together in the Greenall’s.” Another said that with tonic added it was: “nicely balanced, clean, crisp and refreshing, with a pleasantly sharp finish”. The experts were: Ian Wisniewski, spirits writer and consultant; David T Smith, writer, gin specialist and spirits competition judge; Ian Buxton, consultant and author of 101 Gins to Try Before You Die and Neil Ridley, drinks writer and consultant.
Greenall’s is in good company as six of the Top 10 Gins are produced by the same distillers, G&J Distillers in Warrington. Joanne Moore, Master Distiller at G&J says: “What great news to receive today for Greenall’s gin to be voted best branded gin in the Which? blind taste test; a truly wonderful accolade and I am proud to be custodian of the world’s oldest quality gin recipe handed down through seven Master Distillers.” |
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| Notes to EditorsGreenall’s The Original London Dry Gin was first distilled in 1761 at the world’s oldest gin distillers, G&J, in Warrington, Cheshire. The recipe remains a secret to this day and has been passed down through only seven generations of Master Distillers to Master Distiller Joanne Moore, custodian of the Greenall’s recipe.
Greenall’s Gin entered into a three year partnership with The Jockey Club in 2015 and is investing a total of £3 million in sponsorship and marketing activity over the period, reaching a potential audience of over 2 million via on-course branding, the Greenall’s Land Rover Defender and marketing and PR activity across channels.
Greenall’s The Original London Dry Gin is owned by the Quintessential Brands Group.
www.quintessentialbrands.com
www.greenallsgin.com
Facebook: www.facebook.com/greenallsgin
Twitter: @greenallsgin
Instagram: greenallsgin
www.which.co.uk
RRP: £15.49. Size: 70cl. ABV: 37.5%
For further information and hi res images, please contact:
[email protected] |
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
