London, 1 October 2013
Toussaint Re-Launch Press Release Trade Sep 2013
Toussaint Coffee Liqueur officially relaunches in the UK today with a new-look bottle and an improved recipe.
Now owned by Quintessential Brands, this well-respected super premium brand, made with with high quality Arabica coffee beans and aged Caribbean rum, has been re-introduced to the UK market distributed via Marblehead Brand Development. Toussaint Coffee Liqueur was first developed in Haiti in the late 1970s by Anker Horn and launched across Europe in premium & leading on & off-trade accounts. Having been a bartender’s favourite, considerable su ccess has already been achieved with Toussaint pre-listings in key on and off trade accounts across the UK.
Anker Horn comments: “I am delighted that the brand I created when I was in Haiti is back in the UK market and really look forward to seeing it grow again. I was originally inspired by the wonderful coffee and exciting story behind Haiti’s hero Toussaint L’Ouverture and I’m happy that Quintessential Brands is carrying on developing the brand I began.”
Toussaint is also pleased to announce that Marblehead’s Nicci Stringfellow has won Gold in the Drinks International Cocktail Challenge 2013 with her apéritif cocktail L’Ouverture.
L’Ouverture
35ml Toussaint
15ml Martini Rosso
2 dashes lemon bitters
Stir and serve up in a chilled 2oz apéritif glass
Garnish: lemon twist discard
Toussaint Coffee Liqueur: RRP £19.50 for 50cl. ABV 30%
Available in Selfridges’ four UK stores from 1 October via Marblehead Brand Development www.marblehead.uk.com
Notes to Editors
Toussaint was first developed in Haiti and is now produced in the world-renowned G&J Distillers distillery in England, which has over 250 years’ experience distilling premium spirits. Production has moved to the UK to ensure a reliable supply and consistent quality.
G&J Distillers’ Master Distiller Joanne Moore, worked on the evolution of the recipe for the new Toussaint. Joanne has brought up the coffee notes using quality Arabica coffee and has added aged Caribbean rum. She had ten rums to choose from and selected a three year old rum as well as spending time with a coffee smith to select the finest Arabica coffee.
Toussaint takes its name from the Haitian slave leader, Toussaint L’Ouverture, who was famed throughout the Caribbean. His name inspired the passion of a nation and conjures up the ‘dark mysteries’ of Haiti.
For further information, please contact:
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
