Feeney’s Irish Cream Liqueur, the world’s best tasting Irish Cream Liqueur and recent gold medal winner at the Los Angeles Spirits Competition, is launching Feeney’s Salted Caramel, a new Irish Cream Liqueur enriched with the flavour of the moment, salted caramel.
Feeney’s Salted Caramel is set to be a big hit this Autumn as trend forecasters predict a comeback for indulgence, referred to as the ‘sweet revenge’ trend. The Cream Liqueur category is the only liqueur category forecast to grow by 2021 and with the popularity of salted caramel in beverages, desserts and confectionery continuing, the opportunity for Feeney’s Salted Caramel is evident.
Crafted in the small town of Abbeyleix in the heart of rural Ireland, Feeney’s Irish Cream Liqueurs is made from real Irish cream, sourced from farms around County Laois. Within 24 hours of leaving the farm, the cream is blended with Single Malt Irish Whiskey and rich salted caramel, resulting in a rich, yet balanced liqueur with an ABV of 17% that is best served on the rocks or as a chilled shot.
The news of the launch of Feeney’s Salted Caramel comes on the back of a run of recent award wins for Feeney’s Original, including a Gold Medal in the Los Angeles Spirit Competition this month. The brand came out on top in the Irish Quality Food & Drink Awards last year winning a Gold Medal and has also been awarded the best in class in the SIP Awards, one of the few competitions to be judged by consumers from all demographics, providing a true insight into consumers’ real preferences.
Shane Hoyne, Chief Marketing Officer at Feeney’s brand owner, Quintessential Brands Group, comments; “For our consumers, it’s the quality, the experience and the provenance of a brand that counts so with Feeney’s, I believe we have a real contender for the crown of the Irish Cream Liqueur category. The launch of Feeney’s Salted Caramel is the beginning of a new era for the brand – there are exciting times ahead for Feeney’s and for Irish Cream Liqueur.”
Feeney’s Salted Caramel will be available in 70cl bottles in markets across the USA as well as the UK and Ireland, priced at $19.99/£12.50/€20.00 respectively.
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
