Feeney’s Irish Cream Liqueur, the world’s best tasting Irish Cream Liqueur and recent gold medal winner at the Los Angeles Spirits Competition, is launching Feeney’s Salted Caramel, a new Irish Cream Liqueur enriched with the flavour of the moment, salted caramel.
Feeney’s Salted Caramel is set to be a big hit this Autumn as trend forecasters predict a comeback for indulgence, referred to as the ‘sweet revenge’ trend. The Cream Liqueur category is the only liqueur category forecast to grow by 2021 and with the popularity of salted caramel in beverages, desserts and confectionery continuing, the opportunity for Feeney’s Salted Caramel is evident.
Crafted in the small town of Abbeyleix in the heart of rural Ireland, Feeney’s Irish Cream Liqueurs is made from real Irish cream, sourced from farms around County Laois. Within 24 hours of leaving the farm, the cream is blended with Single Malt Irish Whiskey and rich salted caramel, resulting in a rich, yet balanced liqueur with an ABV of 17% that is best served on the rocks or as a chilled shot.
The news of the launch of Feeney’s Salted Caramel comes on the back of a run of recent award wins for Feeney’s Original, including a Gold Medal in the Los Angeles Spirit Competition this month. The brand came out on top in the Irish Quality Food & Drink Awards last year winning a Gold Medal and has also been awarded the best in class in the SIP Awards, one of the few competitions to be judged by consumers from all demographics, providing a true insight into consumers’ real preferences.
Shane Hoyne, Chief Marketing Officer at Feeney’s brand owner, Quintessential Brands Group, comments; “For our consumers, it’s the quality, the experience and the provenance of a brand that counts so with Feeney’s, I believe we have a real contender for the crown of the Irish Cream Liqueur category. The launch of Feeney’s Salted Caramel is the beginning of a new era for the brand – there are exciting times ahead for Feeney’s and for Irish Cream Liqueur.”
Feeney’s Salted Caramel will be available in 70cl bottles in markets across the USA as well as the UK and Ireland, priced at $19.99/£12.50/€20.00 respectively.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe including G&J Distillers, the world’s oldest continuous gin distillers; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Distillery, which is part owned by Stock Spirits and scheduled to open in Autumn 2018. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide unrivalled spirits solutions.