Madrid, 13 November 2013
Press Release – The Gin House – Nov 2013
The Palace of Santa Barbara in Madrid last week became THE GIN HOUSE, a unique museum of premium gins from G & J Distillers (www.gjdistillers.com), one of the oldest distilleries in England. The Gin House features the floral BLOOM Gin, the herbaceous and spicy Berkeley Square London Dry Gin and Opihr Oriental Spiced Gin, recently launched in Spain, presented by the Master Distiller Joanne Moore, and Luis Luengo, CEO of Grupo Caballero, exclusive distributor of G & J Distillers’ gins in Spain.
Joanne Moore, Master Distiller of G & J Distillers and the first female Master Gin Distiller of the world, provided a tasting with an innovative format to stimulate the five senses: a tour of three premium gins created personally by her and each evoking a different personality. Joanne said: ” It takes some courage to leave the comfort zone of traditional gins and try new flavours, while remaining true to the definition of gin. I have great passion for creativity and always try to give my personal touch to new creations.”
The event began with a tasting of BLOOM, for which an authentic English garden was recreated, with honeysuckle, chamomile and grapefruit, and in which attendees could pick fresh strawberries to garnish the floral aroma of the gin. In addition to the perfect serve, BLOOM gin and tonic with strawberries, guests could enjoy the cocktail BLOOM Pomelo Twist, which enhances the flavour of pomelo, one of the botanicals in this premium gin. Scott Green, recent winner of the Berkeley Square Gin Cocktail Competition in London came exclusively for the occasion and accompanied Joanne Moore for the Berkeley Square tasting. He prepared several cocktails offered in London as a bartender of 34 Restaurant – a gin and tonic with basil and a Berkeley Square Dry Martini.
Scott said he was delighted by the growing taste for gin in Spain which is as fashionable in Spain as it is in London and was pleased by the arrival of the new genuinely British gins from G & J Distillers. Participants were then immersed in a spice souk with its aromas, colours and music, transporting them to the Far East as a setting for the exotic tasting Opihr Oriental Spiced Gin – the unique spiced gin on the market. Aromas of black pepper, cardamom and coriander were reminiscent of the ancient spice route which inspired Joanne Moore to create this groundbreaking gin which gives a classic twist on a gin and tonic. The Oriental Experience Opihr cocktail with spicy syrup and lemon juice was created especially for the occasion. The Gin House was made up of three rooms and three gins, one for every taste.
Grupo Caballero (www.caballero.es) offers the widest range of gins on the Spanish market. Luis Luengo commented, “collaboration with G & J Distillers began with the exclusive distribution of BLOOM , BERKELEY SQUARE and GREENALL’S and we have extended the range with a 50/50 partnership on OPIHR ORIENTAL SPICED GIN, of which we are co-owner, participating both in the development of the liquid and the marketing strategy and design “.
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
