Quintessential Brands North America (QBNA) has launched a new e-comm site for its flagship Irish whiskey brand, The Dubliner, allowing consumers across the USA to purchase the brand’s award-winning whiskeys online following a link-up with beverage e-comm platform, Thirstie.
Consumers in New York, New Jersey, Massachusetts, Minnesota, Colorado, and Texas can place orders for home delivery via www.dublinerwhiskey.com while consumers in other states who visit the site will be re-directed to the brand’s distributor partners in their local area to continue their online purchase.
The expressions available for purchase through the website include the brand’s full range: The Dubliner Irish Whiskey, The Dubliner 10 Year Old Irish Whiskey, The Dubliner Master Distiller’s Reserve and The Dubliner Honeycomb, with prices starting at $21.99.
QBNA’s investment in e-comm across the US is indicative of the vast opportunity it sees for The Dubliner in one of the world’s most important Irish whiskey markets. This year the brand has seen a 40% increase in demand from trade customers[1] for The Dubliner Honeycomb as the popularity of flavoured whiskeys grows amongst US consumers.
QBNA Marketing Manager for The Dubliner, Martin Peters, comments: “With the ongoing coronavirus pandemic limiting people’s ability to go out and shop in store, we’re delighted to be launching our new e-comm site for The Dubliner, enabling consumers to discover something new within the Irish whiskey category from the comfort of their own homes and have it delivered directly to their front door. The Dubliner represents the best of Irish whiskey – great craftsmanship, great taste and great times – so it is the perfect discovery brand for US consumers to seek out with something for all tastes and occasions.”
Created by one of Ireland’s leading Master Distillers, Darryl McNally, at the Dublin Liberties Distillery, which opened in the heart of Dublin’s city centre last year, The Dubliner has won numerous prestigious awards with every expression in the range awarded gold medals at least once in the last two years. McNally’s approach to whiskey-making has won him praise from across the industry and he’s recognised as one of the world’s leading experts on Irish whiskey making.
[1] VIP ending August 2020
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
