Quintessential Brands North America (QBNA) has launched a new e-comm site for its flagship Irish whiskey brand, The Dubliner, allowing consumers across the USA to purchase the brand’s award-winning whiskeys online following a link-up with beverage e-comm platform, Thirstie.
Consumers in New York, New Jersey, Massachusetts, Minnesota, Colorado, and Texas can place orders for home delivery via www.dublinerwhiskey.com while consumers in other states who visit the site will be re-directed to the brand’s distributor partners in their local area to continue their online purchase.
The expressions available for purchase through the website include the brand’s full range: The Dubliner Irish Whiskey, The Dubliner 10 Year Old Irish Whiskey, The Dubliner Master Distiller’s Reserve and The Dubliner Honeycomb, with prices starting at $21.99.
QBNA’s investment in e-comm across the US is indicative of the vast opportunity it sees for The Dubliner in one of the world’s most important Irish whiskey markets. This year the brand has seen a 40% increase in demand from trade customers for The Dubliner Honeycomb as the popularity of flavoured whiskeys grows amongst US consumers.
QBNA Marketing Manager for The Dubliner, Martin Peters, comments: “With the ongoing coronavirus pandemic limiting people’s ability to go out and shop in store, we’re delighted to be launching our new e-comm site for The Dubliner, enabling consumers to discover something new within the Irish whiskey category from the comfort of their own homes and have it delivered directly to their front door. The Dubliner represents the best of Irish whiskey – great craftsmanship, great taste and great times – so it is the perfect discovery brand for US consumers to seek out with something for all tastes and occasions.”
Created by one of Ireland’s leading Master Distillers, Darryl McNally, at the Dublin Liberties Distillery, which opened in the heart of Dublin’s city centre last year, The Dubliner has won numerous prestigious awards with every expression in the range awarded gold medals at least once in the last two years. McNally’s approach to whiskey-making has won him praise from across the industry and he’s recognised as one of the world’s leading experts on Irish whiskey making.
 VIP ending August 2020
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.