Marblehead Brand Development has been appointed by Diageo to distribute Amer Picon and Crown Royal, in the UK, taking effect from 1st March 2015 covering both the on and off-trade.
Amer Picon, the orange flavoured Bitters apéritif, and Crown Royal, the blended Canadian Whisky, are both part of Diageo’s global portfolio and are new to the GB market.
Emma Wykes, Managing Director of Marblehead, says: “After our success with the UK launch of Ypióca and the ongoing building of that brand, we are delighted now to have the opportunity to work with Diageo on Amer Picon and Crown Royal in the UK market. These iconic brands fit perfectly within the Marblehead portfolio of luxury international brands.”
Andrew Cowan, Country Director, Diageo Great Britain, comments: “We are confident that we have chosen a great partner in Marblehead. Having worked with Marblehead on the distribution of Ypióca in the UK, we believe this is a successful model for growing some of our smaller, and more specialist, brands in this marketplace.”
Notes to Editors
About Marblehead
Marblehead is one of the UK’s leading brand developers and has been part of the Quintessential Brands Group since 2013. Marblehead’s agency portfolio includes Don Papa Rum, Glen Moray Single Malt, Mahiki Rum, Ypióca Cachaça, Domaine de Canton Ginger Liqueur and Skipper Rum.
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
