London – 4 August 2014
BLOOM Gin, the premium London Dry Gin created by the world’s first female Master Distiller, is launching the second in its range of premium ready-to-serve drinks, available in attractive old-fashioned glass bottles. BLOOM Gin & Rose Lemonade joins BLOOM Gin & Tonic which was launched in 2012 with considerable success in both the on and off-trade.
BLOOM Gin owners, Quintessential Brands, have worked closely with premium soft drink producer Fentiman’s to create this exciting new variety, mixed with Fentiman’s best-selling Rose Lemonade. Carefully selected to complement BLOOM Gin’s floral and lighter style of gin distilled with honeysuckle and chamomile, the rose lemonade is made with the juice of real lemons and 100% natural, pure rose otto oil from the world-famous Rose Valley in Bulgaria.
International Brand Manager for BLOOM Gin, Kate Harrison, says: “Due to the encouraging sales of BLOOM Gin & Fentiman’s Tonic, we were delighted to be working with Fentiman’s again to launch this unusual yet highly appealing variety, BLOOM Gin & Rose Lemonade. We have found that our delicate and floral gin appeals to female drinkers and feel sure that this new variety will be a popular purchase for summer picnics, parties or just keeping in the fridge at home.”
Notes to Editors
BLOOM Gin is a premium London Dry Gin, inspired by Master Distiller Joanne Moore’s English country garden. Joanne wanted to create a delicate, floral gin, particularly suited to the female palette, and took inspiration from the flowers in her
own garden. Joanne used honeysuckle and chamomile and added the citrus fruit pomelo to make up the three key botanicals for BLOOM – each one contributing to the delicate gin drinking experience.
BLOOM Gin & Rose Lemonade: RRP £3.00 at Waitrose from 4th August 2014.
BLOOM London Dry Gin: RRP £24.00 for 70cl. ABV 40% at Waitrose, Sainsbury’s, Spirited Wines and other quality retailers.
BLOOM Gin Gift Pack with scented candle: RRP £49.50 Harvey Nichols
www.BLOOMgin.com Facebook: BLOOMGin Twitter: @BLOOMGin
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
