Quintessential Brands Group is delighted to announce the appointment of Shane Hoyne as Chief Marketing Officer. Hoyne will also be a member of the Quintessential Brands Group Executive Team.
Hoyne, who is recognised in the drinks industry for his ability to build progressive, consumer-orientated brands, joined Quintessential Brands on 1st March. As Chief Marketing Officer, Hoyne assumes responsibility for the company’s Premium Brands portfolio, leading teams located in Lon-don and Dublin, to continue the impressive growth the portfolio is currently enjoying across vari-ous categories, with notable success for Greenall’s, The Original London Dry Gin, and The Dead Rabbit Irish Whiskey, which has generated significant interest in the industry since its launch in New York last month.
Hoyne joins Quintessential Brands from Bacardi Ltd where in addition to his role as Chief Marketing Officer for Europe, he was also responsible for global leadership for leading global brands, including Martini Vermouths, Bombay Sapphire Gin and Dewar’s Scotch. Before joining Bacardi, Hoyne was at William Grant & Sons, where he led the global brand strategy for Grant’s Scotch and Tullamore Dew Irish Whiskey and led the integration of Drambuie Liqueur into the portfolio following its acquisition. He has also worked across multiple markets for HEINEKEN, including roles in Dublin, at the company’s global headquarters in Amsterdam and as Senior Brand Director for HEINEKEN USA.
Warren Scott, founder and Chief Executive of Quintessential Brands, comments “I’m delighted to welcome Shane to Quintessential Brands. He has impressed me with his passion for our industry, his significant experience in building brands that truly resonate with today’s consumers and his ev-ident leadership abilities. There remains significant opportunity in this industry for Quintessential Brands and with Shane on board, I am very excited about what we can achieve in the years ahead.”
In his role as Chief Marketing Officer, Hoyne replaces Mike Salmon, who has been with the com-pany since Visone and Scott acquired G&J Distillers in 2011. Salmon joined Quintessential Brands following a distinguished career in the drinks industry, including at Berry Bros & Rudd, and has been instrumental in the company’s success over the last six years. Salmon will continue to work for Quintessential Brands as a Non-Executive Director.
Quintessential Brands was established in 2011 by former Gruppo Campari CEO, Enzo Visone, and entrepreneur, Warren Scott. The duo have made it their mission to create an independent, inter-national spirits business, respected for both its enviable portfolio of premium brands and its world-class manufacturing capabilities. With unrivalled heritage and expertise, the company crafts au-thentic brands and products with provenance for customers around the world today and employs over 300 people across the world.
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ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe including G&J Distillers, the world’s oldest continuous gin distillers; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Distillery, which is part owned by Stock Spirits and scheduled to open in Autumn 2018. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide unrivalled spirits solutions.