Greenall’s The Original London Dry Gin, Opihr Oriental Spiced Gin, The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur will be brought to market in the US via multi-million dollar sales & marketing campaigns
NEW YORK, NY, October 2016: Leading international drinks group, founded by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, in 2011, announces they will reintroduce and fuel four of their award-winning brands in the North American market this Fall; Greenall’s Gin, Opihr Gin, The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur.
“Last year, Quintessential Brands had the fastest growing mainline gin in the world with Greenall’s and the world’s fastest growing super premium gin with Opihr,” says Enzo Visone, Founding Partner and Chairman of Quintessential Brands. “Irish whiskey currently shows to have one of the biggest growth rates within the whiskey category. The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur are poised to capitalize on this budding category and we have committed a significant marketing spend in North America, which will sustain these award-winning brands for years to come.”
Greenall’s, Opihr and The Dubliner will soft launch this Holiday season in select US markets with strong liquid-to-lips sampling, targeting event sponsorship and social media support, followed by a robust on and off premise exposure campaign in 2017, increasing brand momentum across multiple channels. In the US, Quintessential Brands North America works in partnership with Prestige Wine & Spirits as their distributor and importer.
“Quintessential Brands North America has all of the enthusiasm, energy and purpose that is the hallmark of a new and exciting venture. Our marketing spend in the United States, as in all markets, is in part dependent on sales and on our view of opportunity. Our immediate USA activities require a seven-figure launch fund to support new opportunities,” says Bill Spann, CEO, of Quintessential Brands North America. “Our company is not about creating a flash in the pan. Our brands haven’t been that way in the last two hundred years and aren’t that way now,” adds Spann.
Greenall’s The Original London Dry Gin, 40% Alc. By Vol., which has been distilled by England’s oldest gin distillers for more than 250 years, is now available in select markets across the United States. Greenall’s is recognized as the original London Dry Gin – first produced in 1761, by Thomas Dakin, the forefather of quality gin. Greenall’s takes its name from the Greenall family who bought the Cheshire distillery in the 1800s. Greenall’s continues to be distilled in Warrington by G&J Distillers (formerly G&J Greenall) using traditional copper pot stills and hand-selected botanicals. Today, G&J Distillers is owned by The Quintessential Brands Group and is currently exported to over 70 countries globally. Greenall’s Gin is currently available in 750ml, 1.0L, and 1.75L sizes. $17.99 per 750ml and $29.99 per 1.75L bottle.
Opihr Oriental Spiced Gin, 42.5% Alc. By Vol., is a unique style of London Dry Gin distilled using exotic botanicals, herbs and spices from along the Ancient Spice Route, capturing the spirit of adventure. Opihr is the world’s fastest growing super premium gin and is now available in the United States. Opihr Gin epitomizes the exotic intensity of the Orient, combining high quality gin from England’s oldest distillery, G&J Distillers, with hand-picked botanicals. Opihr Gin is currently available in 50 ml, 750 ml and 1L packages with a suggested retail price of $28.99 per 750ml bottle.
The Dubliner Irish Whiskey, 40% Alc. By Vol., first unveiled in Dublin, Ireland, in 2015, is now available in select markets in the United States. The Dubliner Irish Whiskey is a blend of the finest single malt and grain whiskies. While some modern Irish Whiskey receives the benefit of final finishing in American Bourbon barrels, The Dubliner is fully aged in American Bourbon Barrels for no less than three years, thus its rich flavor and layered complexity. The final result; a warm and smooth whiskey, with a lasting finish. The Dubliner is 100% Bourbon Cask Aged.
The Dubliner Honeycomb Liqueur, 30% Alc. By Vol., is a smooth blend of Irish whiskey and honeycomb, and is also produced in Ireland by First Ireland Spirits, Ltd.
The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur are currently available in 750ml and 1.0L packages. $27.99 per 750ml size.
NOTES TO EDITORS
Additional information on each brand, samples, high-res images and interviews with Quintessential Brands Group executives are available upon request.
UNITED STATES PR CONTACT: David Mandler / Parvus Rex PR: [email protected]
The newly formed Quintessential Brands Group North America is part of The Quintessential Brands Group.
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
