Quintessential Brands has unveiled a fresh new look and a new range of classic flavours for O’Mara’s, the award-winning country cream brand from Ireland, tapping into the indulgent post-dinner drinks trend across the world.
Available to trade customers globally from October 2018, the three new flavours – Chocolate Mint, Chocolate Orange and Salted Caramel – have been developed by the expert team at First Ireland Spirits, Ireland’s leading producer of cream liqueurs and country creams. Each of the new expressions retains the deliciously smooth taste of O’Mara’s, which comes from the combination of locally-sourced dairy cream blended with soft, melted chocolate.
At 14.5% ABV, the new O’Mara’s range is set to appeal to consumers looking to enjoy an indulgent after dinner treat. The range comes in different formats, including a 700ml bottle that’s perfect for enjoying on the rocks at dinner parties, as well as a miniature selection gift pack, containing all four expressions, providing an ideal gift choice as the holiday season approaches.
The new packaging for O’Mara’s Country Cream celebrates the Irish roots of the brand, whilst tying the range together with a fresh contemporary look for maximum appeal on shelf.
The launch of the new look and flavours will be supported with social media and PR to drive consumer demand, while trade customers will benefit from a range of POS materials available to them to help drive rate of sale.
With the Cream Liqueur category forecast to grow faster than any other liqueur category in the next three years, O’Mara’s Country Cream is set to be the country cream brand leading this growth.
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 IWSR 2016-2021 liqueurs report
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which is scheduled to open in early 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.