Quintessential Brands has unveiled a fresh new look and a new range of classic flavours for O’Mara’s, the award-winning country cream brand from Ireland, tapping into the indulgent post-dinner drinks trend across the world.
Available to trade customers globally from October 2018, the three new flavours – Chocolate Mint, Chocolate Orange and Salted Caramel – have been developed by the expert team at First Ireland Spirits, Ireland’s leading producer of cream liqueurs and country creams. Each of the new expressions retains the deliciously smooth taste of O’Mara’s, which comes from the combination of locally-sourced dairy cream blended with soft, melted chocolate.
At 14.5% ABV, the new O’Mara’s range is set to appeal to consumers looking to enjoy an indulgent after dinner treat. The range comes in different formats, including a 700ml bottle that’s perfect for enjoying on the rocks at dinner parties, as well as a miniature selection gift pack, containing all four expressions, providing an ideal gift choice as the holiday season approaches.
The new packaging for O’Mara’s Country Cream celebrates the Irish roots of the brand, whilst tying the range together with a fresh contemporary look for maximum appeal on shelf.
The launch of the new look and flavours will be supported with social media and PR to drive consumer demand, while trade customers will benefit from a range of POS materials available to them to help drive rate of sale.
With the Cream Liqueur category forecast to grow faster than any other liqueur category in the next three years[1], O’Mara’s Country Cream is set to be the country cream brand leading this growth.
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[1][1] IWSR 2016-2021 liqueurs report
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
