OPIHR G&T WITH GRAPEFRUIT NOW AVAILABLE EXCLUSIVELY IN SAINSBURY’S
OPIHR Gin, the UK’s leading spiced gin brand, has just released its new ready-to-drink gin and tonic stubby bottle, to give gin fans, craving some cultural exploration, a taste of the exotic flavours along the ancient spice route, without ever leaving home soil. OPIHR G&T with Grapefruit is an exotically rich citrus and spiced pre-mix, blended with Pomelo Grapefruit from Southeast Asia and a premium tonic made in-house to pair perfectly for a unique balance of flavour.
Due to consumer demand, the new OPIHR Grapefruit was created to quench the thirst of consumers looking for more exotic citrus flavours. Grapefruit is a popular gin flavour that continues to grow strongly. Grapefruit’s value is nearly £12m, growing ahead of the category at 80% YoY. *
“The OPIHR Ready-to-Drink range has been performing extremely well. We are growing ahead of the market 42% vs 15% (RTD)*,” says Robert Milton, Global Brand Director for OPIHR Gin. “With warmer weather arriving, more and more consumers will be staying local and socialising outdoors. The new OPIHR G&T with Grapefruit will help meet this growing demand. Drinkers can now taste the flavours of the ancient spice route by trying all three variants that were inspired by ingredients in key destinations from East to West along the route – Pomelo Grapefruit from South-East Asia, Indian Ginger and Spanish Orange. We are excited to add OPIHR G&T with Grapefruit to the family and give consumers interesting and sophisticated flavours that they crave.”
Taking consumers on an exotic taste journey, The OPIHR’s Ready-to-Drink range also features two deliciously refreshing flavours: Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange (both 275ml / ABV 6.5%). Each of the bottles features beautifully ornate designs that take inspiration from OPIHR’s connection to the Ancient Spice Route where its hand-picked botanicals are sourced, including cubeb berries from Malaysia, coriander from Morocco and cardamom from India – bringing an explosion of flavour to your palate.
OPIHR G&T and Grapefruit is available in-store and online at Sainsbury’s from Sunday 18th April, at an RRP £2.50 for 275ml bottle. Currently only available in the UK but the brand is looking to rollout to other markets throughout 2021 and beyond. For more information, visit www.OPIHR.com.
* Source: IRI Supermarkets GB & NI: 52we 09/08/20
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For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.