OPIHR G&T WITH GRAPEFRUIT NOW AVAILABLE EXCLUSIVELY IN SAINSBURY’S
OPIHR Gin, the UK’s leading spiced gin brand, has just released its new ready-to-drink gin and tonic stubby bottle, to give gin fans, craving some cultural exploration, a taste of the exotic flavours along the ancient spice route, without ever leaving home soil. OPIHR G&T with Grapefruit is an exotically rich citrus and spiced pre-mix, blended with Pomelo Grapefruit from Southeast Asia and a premium tonic made in-house to pair perfectly for a unique balance of flavour.
Due to consumer demand, the new OPIHR Grapefruit was created to quench the thirst of consumers looking for more exotic citrus flavours. Grapefruit is a popular gin flavour that continues to grow strongly. Grapefruit’s value is nearly £12m, growing ahead of the category at 80% YoY. *
“The OPIHR Ready-to-Drink range has been performing extremely well. We are growing ahead of the market 42% vs 15% (RTD)*,” says Robert Milton, Global Brand Director for OPIHR Gin. “With warmer weather arriving, more and more consumers will be staying local and socialising outdoors. The new OPIHR G&T with Grapefruit will help meet this growing demand. Drinkers can now taste the flavours of the ancient spice route by trying all three variants that were inspired by ingredients in key destinations from East to West along the route – Pomelo Grapefruit from South-East Asia, Indian Ginger and Spanish Orange. We are excited to add OPIHR G&T with Grapefruit to the family and give consumers interesting and sophisticated flavours that they crave.”
Taking consumers on an exotic taste journey, The OPIHR’s Ready-to-Drink range also features two deliciously refreshing flavours: Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange (both 275ml / ABV 6.5%). Each of the bottles features beautifully ornate designs that take inspiration from OPIHR’s connection to the Ancient Spice Route where its hand-picked botanicals are sourced, including cubeb berries from Malaysia, coriander from Morocco and cardamom from India – bringing an explosion of flavour to your palate.
OPIHR G&T and Grapefruit is available in-store and online at Sainsbury’s from Sunday 18th April, at an RRP £2.50 for 275ml bottle. Currently only available in the UK but the brand is looking to rollout to other markets throughout 2021 and beyond. For more information, visit www.OPIHR.com.
* Source: IRI Supermarkets GB & NI: 52we 09/08/20
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
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