OPIHR Gin, the world’s favourite premium spiced gin is inviting explorer mixologistsfrom around the world to enter this year’s OPIHR Global Cocktail Competition, which will see regional finalists travel to a secret location along the ancient spice route for the grand final this September.
This year’s competition sees bartenders invited create a new cocktail using OPIHR spiced gin, which should be shared on Instagram (image and recipe), tagging @OPIHRGin with the hashtag #OPIHRWorld.
The cocktail must be a twist on a classic, created using at least 35ml OPIHR gin, with no more than five ingredients. In line with the brand’s mission to take consumers on a ‘journey of discovery’, the cocktail must also include at least one locally sourced ingredient, to bring a sense of real provenance to the serve.
Entries are open between 3rd June – 19th July 2019 and are welcome from professional bartenders across the world. Countries taking part this year include the UK, USA, Germany, Australia, South Africa and the Netherlands. The best entries per market will be shortlisted by the OPIHR judging panel and will be invited to attend their nearest regional final, which will be held between late July and mid-August. The overall winner will be crowned The Spirit of OPIHR 2019 and will be invited to help shape the brand’s ongoing drinks strategy, alongside the opportunity to get involved with future projects.
The winner of last year’s OPIHR Global Cocktail Competition was UK finalist, Charley Carrington of Cottonmouth bar in Nottingham, following a tightly fought grand final in Istanbul. The judging panel included Simone Caporale (lead at The Artisan bar in London for five years – during four of which they received the title of World’s Best Bar), Ondrej Pospichal and Aaron Pollack (the brand’s 2017 competition winner from Chicago, and previously of the Dawson).
Thinking back to last year’s win, Charley Carrington commented: “Winning last year’s competition was the most incredible feeling, and the journey hasn’t stopped there! I’ve had an amazing year working with the OPIHR brand team on cocktails, events, and the new drinks strategy: the OPIHR Drinks Atlas. I would highly recommend entering; it’s an adventure you’ll never forget.”
Robert Milton, Global Brand Director for OPIHR Gin comments; “2019 sees the OPIHR Global Cocktail Competition enter its sixth year – and every year it continues to grow in popularity. As OPIHR expands around the world, we are successfully connecting with bartenders by offering them a truly unique flavour in premium spiced gin, together with a fantastic competition in which to showcase their skills. Good luck to everyone who enters this year – we really look forward to meeting our finalists in September.”
For more information about the competition, visit http://www.opihr.com.
For further information, please contact Emily Smyth at Quintessential Brands via email: [email protected]
NOTES TO EDITORS
The world’s favourite premium spiced gin, OPIHR promises to take drinkers on a journey of discovery along the ancient spice route, from which it was inspired. A London Dry Gin infused with exotic hand-picked botanicals including Moroccan coriander seeds and Indian Tellicherry black pepper, OPIHR is a unique and flavoursome gin which truly evokes the intensity of the Orient.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, launched in February 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.
 IWSR 2019