Earlier this month saw Opihr Gin take over the Isle of Wight as the official gin sponsor of the world’s largest annual sailing regatta, Lendy Cowes Week. Not only did the week-long activation result in great visibility and exposure for the brand, the Opihr Ocean Racing Team also sailed their way to 3rd place in the regatta.
The successful sponsorship was a result of months of planning and hard work from the Quintessential Brands UK team. Opihr Gin was visible to the 100,000+ visitors to the regatta, through advertising on the ferry to and from the Isle of Wight and with prominent branding across the main areas of the island. Opihr Gin was also available across all main bars on the island, and the serves were in high demand! While the best-seller turned out to be the ‘Opihr and Ginger Ale’, the newly launched Opihr Stubbies received their fair share of praise, and the trio of delicious Ready-To-Drink Gin & Tonic serves are already proving to be a great success. The Stubbies were hugely popular at Cowes, especially when hand delivered by boat to exhausted sailors following a day out on sea. Ophir’s own brand ambassador and the UK’s no.1 round the world sailor, Alex Thomson, personally delivered the Stubbies himself one day to the delight of competitors. In total, 2,150 Stubbies were handed out across the week to grateful sailors, with nothing but positive feedback.
Cowes week 2018, Quintessential Brand’s biggest activation to date, was implemented seamlessly and was a great success. As an additional bonus, the Opihr Ocean Racing Team, which included CEO Warren Scott, finished in 3rd place overall. We are already looking forward to what 2019 can bring.
