OPIHR Gin, the UK’s leading spiced gin brand, has released a new format of its ready-to-drink (RTD) range, unveiling a duo of G&T cans that will launch in the UK from August, available at Tesco, RRP £2.00.
The new RTD cans combine OPIHR’s popular spiced London Dry Gin with a quality tonic pairing and two enticing flavour twists: Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange (both 250ml/ABV 6.5%).
As the leading spiced gin brand, OPIHR is responding to increased consumer demand for adventurous flavours by making its RTD range more widely available to shoppers through the introduction of this new, convenient format, perfect for on-the-go occasions.
As Covid-19 lockdown restrictions have eased in recent weeks allowing for some socialising, the RTD category has benefitted with sales up 26% on the same four-week period last year[1]. As consumers increasingly seek out premium G&T options to enjoy as they venture outdoors, OPIHR is confident its new RTD duo will prove a hit with consumers when they hit shelves next month thanks to their striking design and great taste.
Presenting a new and equally convenient way to enjoy its distinctive gin variants, OPIHR’s RTD cans feature a beautifully ornate and striking design inspired by its connection to the Ancient Spice Route – where its hand-picked botanicals are sourced, including cubeb berries from Malaysia, coriander from Morocco and cardamom from India.
The launch will be supported by an integrated marketing campaign, including in-store, digital, PR and social media activity, all aimed at raising awareness of the RTD cans amongst consumers and driving demand.
Russell Kirkham, Marketing Director for Quintessential Brands UK, owner of OPIHR Gin, commented: “With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new OPIHR RTD cans. Not only do they look great with a bold and colourful, eye catching design, but the two great tasting flavours mean that consumers can enjoy a bar quality gin, while on the move.”
“With bars and restaurants still navigating how to operate safely and effectively under the latest Covid-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware. In this vein, we’re also looking to support our on-trade partners as they reopen with the new OPIHR RTD cans.”
Should you be interested in stocking OPIHR RTDs, please contact [email protected].
OPIHR’s new RTD cans will launch in Tesco from 31st August, with a suggested retail price of £2.00.
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[1] Source: IRI Supermarket GB & NI – 4we 17th May 2020 – Total RTD (FAB)
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
