Opihr Gin, one of the UK’s fastest-growing premium gins from international spirits company, Quintessential Brands Group, is proud to present a new Ready to Drink (RTD) collection, as the brand announces a deal to become the official gin of Lendy Cowes Week.
Three variations of the Opihr RTD collection – affectionately referred to as Opihr Stubbies – have been released by the award-winning gin brand; Gin & Tonic with a dash of ginger, Gin & Tonic with a twist of orange, and classic Gin & Tonic, each with a recommended retail price of £2.99. Known for being unconventional, Opihr has avoided the traditional can RTD format, instead opting for a stylish glass bottle in a bespoke smaller format with a twist off cap for the consumer’s convenience.
The new Opihr collection will be sampled at Lendy Cowes Week, the UK’s premier sailing regatta, which sees over 100,000 people visiting the Isle of Wight over eight days in August. Opihr’s sponsorship of Lendy Cowes Week includes branding and digital rights and there will also be specific consumer activity to drive awareness and trial of Opihr’s RTD and Opihr gin. Opihr will have a branded bar on Cowes Parade, and will be delivering Opihr RTD to competitors by boat for them to enjoy following a day of racing. The brand will also have exclusive gin pouring rights at the Lendy Ladies Day Reception amongst other events during the regatta.
Russell Kirkham, UK Marketing Director for Quintessential Brands, said; “The G&T will always be a classic gin serve but today’s consumers want to go beyond that. Gin drinkers are becoming increasingly adventurous, exploring the gin category and they’re much more open to different flavours these days as the success of Opihr Gin, which has grown by 102% in value in the last 12 months in the UK Off-Trade , goes to show. The Opihr Stubbies are an exciting development for Opihr and present these adventurous consumers with a new and convenient way to enjoy our distinctive gin in a variety of different, yet equally delicious, serves. We’re excited to see how they are received by the crowds at Lendy Cowes Week and to raising awareness of the brand at this iconic British sporting occasion.”
Of Opihr’s partnership with Lendy Cowes Week, Cowes Week Ltd’s Commercial & Marketing Director Kate Johnson commented, “There is a great fit between Lendy Cowes Week and Opihr Gin, with adventure sitting at the heart of the experience. We’re delighted that Opihr are joining our other drinks sponsors and we believe that with its deliciously intriguing flavour it will be a real hit with our audience.”
Opihr Gin is inspired by the adventurous merchants who traversed the Spice Route across oceans in ancient times and has an established relationship with the sailing world, which includes a partnership with yachting company Sunsail UK. The brand also announced its first global ambassador earlier this year in the form of Vendée Globe 2020 favourite, British sailor, Alex Thomson. Alex will be representing Opihr at selected special events during Lendy Cowes Week, which takes place between 4th -11th August 2018.
Opihr Gin has gone from strength to strength this year – in March, the brand was confirmed as the fastest growing of the top premium gins in the UK and the Good Housekeeping Institute reaffirmed Opihr’s superior taste and quality by voting it the No.1 gin in the UK in a blind tasting by a panel of spirits experts.
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe including G&J Distillers, the world’s oldest continuous gin distillers; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Distillery, which is part owned by Stock Spirits and scheduled to open in Autumn 2018. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide unrivalled spirits solutions.