The world’s fastest growing premium gin, Opihr Gin, is delighted to announce a new and exciting two-year partnership with Sunsail UK which will commence with the 2017 Lendy Cowes Week (29 July – 5 August) – one of the most famous sailing regattas in the world.
As well as the official Gin partner of Sunsail during Lendy Cowes Week, Opihr will partner with Sunsail at all the key sailing events throughout the year, including the London and Southampton Boat Shows as well as sponsoring the Sunsail Class at regattas such as Round the Island Race and Little Britain Challenge Cup.
Opihr’s Spirit of Adventure will be present during Lendy Cowes Week through its activation in the Sunsail VIP area and a partnership at Northwood House Gin Festival. Opihr will have bespoke activations in a number of bars on the Isle of Wight as well as being a feature in the FeverTree G&T enclosure.
Joanna Richardson, Opihr International Brand Director, Quintessential Brands comments: “Opihr Gin was inspired by the Maritime Spice Route and the brand embodies the Spirit of Adventure. We are delighted to be the official gin partner of Sunsail and believe this is a fantastic way to introduce the brand to sailing adventurers around the globe.”
Simon Boulding, Sunsail Event Director, comments: “Every time you set sail, whether it is to race at Lendy Cowes Week, to cruise the coast of England or holiday in a far flung destination, you embark on a new adventure. We are delighted to be partnering with Ophir, a brand that embodies the adventurous spirit of Sunsail and those that sail with us.’
Opihr Oriental Spiced Gin was inspired by a mysterious region in the Orient – the exotic flavours are carefully sourced from countries along the ancient Spice Route, including cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco.
Notes to Editors:
The name Opihr, pronounced {O-PEER}, was inspired by a mysterious location in the Orient, made famous in the time of King Solomon as a source of great riches and exotic spices.
Opihr Gin is made by G&J Distillers, the UK’s oldest gin distillers, using over 250 years of tradition and expertise. The hand-picked spices include cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco.
These botanicals are then infused in high-quality grain spirit, to create a unique spiced gin.
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
