Opihr Oriental Spiced Gin becomes Official Gin Partner of Sunsail to Pioneer the Spirit of the Adventure

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Opihr Oriental Spiced Gin becomes Official Gin Partner of Sunsail to Pioneer the Spirit of the Adventure

The world’s fastest growing premium gin, Opihr Gin, is delighted to announce a new and exciting two-year partnership with Sunsail UK which will commence with the 2017 Lendy Cowes Week (29 July – 5 August) – one of the most famous sailing regattas in the world.

As well as the official Gin partner of Sunsail during Lendy Cowes Week, Opihr will partner with Sunsail at all the key sailing events throughout the year, including the London and Southampton Boat Shows as well as sponsoring the Sunsail Class at regattas such as Round the Island Race and Little Britain Challenge Cup.

Opihr’s Spirit of Adventure will be present during Lendy Cowes Week through its activation in the Sunsail VIP area and a partnership at Northwood House Gin Festival.  Opihr will have bespoke activations in a number of bars on the Isle of Wight as well as being a feature in the FeverTree G&T enclosure.

Joanna Richardson, Opihr International Brand Director, Quintessential Brands comments: “Opihr Gin was inspired by the Maritime Spice Route and the brand embodies the Spirit of Adventure. We are delighted to be the official gin partner of Sunsail and believe this is a fantastic way to introduce the brand to sailing adventurers around the globe.”

Simon Boulding, Sunsail Event Director, comments: “Every time you set sail, whether it is to race at Lendy Cowes Week, to cruise the coast of England or holiday in a far flung destination, you embark on a new adventure. We are delighted to be partnering with Ophir, a brand that embodies the adventurous spirit of Sunsail and those that sail with us.’

Opihr Oriental Spiced Gin was inspired by a mysterious region in the Orient – the exotic flavours are carefully sourced from countries along the ancient Spice Route, including cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco.

 

Notes to Editors: 

The name Opihr, pronounced {O-PEER}, was inspired by a mysterious location in the Orient, made famous in the time of King Solomon as a source of great riches and exotic spices.

Opihr Gin is made by G&J Distillers, the UK’s oldest gin distillers, using over 250 years of tradition and expertise. The hand-picked spices include cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco.

These botanicals are then infused in high-quality grain spirit, to create a unique spiced gin.

ABOUT QUINTESSENTIAL BRANDS

The Quintessential Brands Group delivers a diverse portfolio of quality international spirits with unrivalled heritage and craftsmanship. Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, The Quintessential Brands Group is made up of the Quintessential Brands Company; G&J Distillers, the world’s oldest gin distiller; Essential Drinks Company, the business-to-business supply division; Marblehead, the UK brand agency; L&L in France, a leading manufacturer of fruit spirits and liqueurs and Quintessential Brands Ireland, which includes First Ireland Spirits and the Dublin Whiskey Company.

Quintessential Brands portfolio includes Greenall’s The Original London Dry Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Oriental Spiced Gin, which are all produced by G&J Distillers. The Dubliner Irish Whiskey, The Dublin Liberties Oak Devil and Copper Alley Irish Whiskies, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Alizé Passion Liqueurs, Toussaint Coffee Rum Liqueur and Baron Clovignac Cognac. www.quintessentialbrands.com

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2017-09-01T15:18:07+00:00 August 1st, 2017|News, Press Releases|