Opihr Oriental Spiced Gin launches Fourth Opihr World Adventure Cocktail Competition Expanding to New Markets
As the world’s fastest growing super premium gin*, Opihr Oriental Spiced Gin will significantly expand the international reach of its Opihr World Adventure Cocktail Competition in 2017. The competition which is now in its fourth year launches today to bartenders internationally.
Bartenders in new growing premium gin markets, including Australia, Hong Kong and Germany, will compete against core markets, such as the UK, US and Spain, to win the chance to compete at the global grand final in Marrakech, Morocco to become the Opihr World Adventure Global Champion 2017.
Originally launched in 2013, Opihr Oriental Spiced Gin was inspired by a mysterious region in the Orient and the exotic flavours are carefully sourced from locations along the Ancient Spice Route, including cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco.
These exotic flavours are at the heart of the competition and bartenders are invited to create an Opihr cocktail inspired by a location on the Ancient Spice route, competing internationally to win a place at the global final in Marrakech. They will be challenged on innovation, thinking on their feet, and their creative use of Opihr. The winner will receive a trip for two to a mystery location on the Spice Route to live and breathe the essence of the brand.
Joanna Richardson, Opihr International Brand Director at Quintessential Brands comments:
“The Opihr World Adventure Cocktail Competition enables bartenders to immerse themselves in the mystery and exotic fusion associated with the Ancient Spice Route to capture the essence of Opihr. We’re seeking the intrepid explorers of the international bartending community – those who are inspired by the spirit of adventure and fuelled by innovation – to embed the Opihr spirit into new, exciting cocktails. In 2017 we are excited to double the international reach of the competition to reflect the strong growth behind the brand.”
To enter the competition visit www.opihr.com/competition and submit your entry by July 1st 2017.
Joe Macbeth from the UK won the competition in 2016 with his cocktail “Fragrant Harbour” inspired by his upbringing in Hong Kong.
Opihr Oriental Spiced Gin is made by G&J Distillers, the UK’s oldest gin distillers, using over 250 years of tradition and expertise. The name Opihr, pronounced {O-PEER}, was inspired by a mysterious location in the Orient, made famous in the time of King Solomon as a source of great riches and exotic spices. The hand-picked spices include cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco. These botanicals are then infused in high quality grain spirit, to create a unique spiced gin.
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
