8 May 2014
Opihr Oriental Spiced Gin {pronounced o-peer} is launching its first mobile bar in the UK in the form of the Opihr Tuk Tuk, inspired by the exotic design and colours on the Opihr Oriental Spiced Gin bottle. The Tuk Tuk is being introduced to consumers at Festivals across the UK and will travel to events and tastings at Off and On-trade venues throughout the year.
Well known in the Orient as a form of transport, the Opihr Oriental Spiced Gin Tuk Tuk was imported from India and re-designed to include a bespoke cocktail bar. The famous Spanish artist, Andi Rivas, has decorated the Opihr Tuk Tuk by hand in the bright colours of the Opihr livery, which he restyled for the design of the Tuk Tuk.
Mobile cocktail bar experts, Bitter Twisted, have organised a sampling campaign which launches this week, bringing the experience of the exotic premium gin to aficionados in the UK. Consumers will be able to enjoy a wide variety of drinks and cocktails, including Opihr Gin & Tonic with fresh ginger and Opihr & Ginger Ale.
The Opihr Tuk Tuk will visit Festivals and Foodies events as a showcase for the Oriental Spiced gin, which takes its inspiration and flavours from the Ancient Spice Route. Freddie Kampman, International Brand Manager at Quintessential Brands, owners of Opihr Oriental Spiced Gin, comments: “We are really excited to be taking our Tuk Tuk around the UK and look forward to introducing our exciting new style of gin at a whole range of venues and events. With dynamic growth, both in the UK and in Europe, and listings in Waitrose, Harvey Nichols, over 120 Mitchells & Butlers Country Dining pubs, as well as All Bar Ones and Barworks sites in the UK, momentum is building for Opihr Oriental Spiced Gin, which fills a gap in the market for a quality spiced gin.”
Opihr Oriental Spiced Gin: RRP £23.00 for 70cl. ABV 40%
Notes to Editors
The name Opihr, pronounced {o-peer}, was inspired by a mysterious location in the Orient, made famous in the time of King Solomon as a source of great riches and exotic spices.
Opihr Oriental Spiced Gin is made by
G&J Distillers, the oldest premium gin distillers in England, using over 250 years of tradition and expertise. The hand-picked spices include cardamom, coriander from Morocco, black pepper from India and cubeb berries from Indonesia. These botanicals are then infused in high quality grain spirit, to create a unique spiced gin.
Opihr’s Master Distiller says: “Whilst crafting Opihr Oriental Spiced Gin, I took my inspiration from travelling to the Orient and various countries along the Ancient Spice Route. I kept an image of exotic spice markets in mind while deciding on the botanicals to include in Opihr Oriental Spiced Gin. I hope that when people sample the gin from the Opihr Tuk Tuk, they too are reminded of the vibrant aromas, tastes, noises and colours of these spice markets.”
Opihr Oriental Spiced Gin is available in Waitrose, as well as www.masterofmalt.com
, Harvey Nichols and in restaurants and bars including China Tang at The Dorchester, Quo Vadis and Benares in London, Chaopraya and Palm Sugar restaurants and All Bar One’s nationwide.
For further information or if you are interested in a visit from the Opihr Tuk Tuk or would like to know where you can see it in action this summer, please contact:
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
