London – 11 June 2015
Opihr Oriental Spiced Gin {pronounced O-PEER}, the world’s fastest growing super premium gin, today launches its World Adventure Cocktail Competition open to bartenders in the on-trade in the UK, US, Spain, Portugal and Ireland, with the final to be held in Marrakech, Morocco.
Opihr Oriental Spiced Gin was launched in July 2013 and over the last two years has gained extensive distribution in the global on-trade, becoming the world’s fastest growing super premium gin. Taking its inspiration and flavours from the Ancient Spice Route, Opihr Oriental Spiced Gin’s botanicals include cardamom from India, spicy cubeb berries from Indonesia and coriander from Morocco. 
The Master Distillers’ selection of botanicals from along the Spice Route has inspired the Opihr World Adventure Cocktail Competition now in its second year. Bar tenders are being asked to create one drink that represents a journey of tastes and stories and a second that is a twist on a classic Opihr Gin cocktail. The final in Marrakech will include a round where bartenders seek out exotic ingredients in the famous Souk, with three night’s accommodation in a Riad in the city and time to explore. Kate Harrison, International Brand Manager at Quintessential Brands, owner of Opihr Oriental Spiced Gin, comments: “Opihr is now the world’s fastest growing super premium gin, with sales +277% versus sales last year. We are really excited to be launching our World Adventure Cocktail Competition and including more markets in the semi-finals.”
Bartenders can find out more and enter the competition at Opihr’s website www.opihr.com on Facebook OpihrGin and Twitter @OpihrGin. 
Notes to Editors
The competition is being run in the UK by Opihr distributor Marblehead www.marblehead.uk.com and brand owner Quintessential Brands globally. www.quintessentialbrands.com The name Opihr, pronounced {O-PEER}, was inspired by a mysterious location in the Orient, made famous in the time of King Solomon as a source of great riches and exotic spices. Opihr Oriental Spiced Gin is made by G&J Distillers, the oldest premium gin distillers in the world, using over 250 years of tradition and expertise. The hand-picked spices include cardamom, coriander from Morocco, black pepper from India and cubeb berries from Indonesia. These botanicals are then infused in high quality grain spirit, to create a unique spiced gin.
Opihr Oriental Spiced Gin: RRP £23.00 for 70cl in the UK ABV 40% www.opihr.com
Facebook: OpihrGin Twitter: @OpihrGin
For further information, please contact: [email protected]
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
