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Opihr Oriental Spiced Gin Launches Adventurous On-Pack Promotion
London – 9 October 2014Opihr Oriental Spiced Gin {pronounced O-PEER} today launches its first on-pack promotion going into stores across the UK, including Waitrose, Tesco and Morrisons from today.
The promotion takes the form of a luggage tag attached to the red and gold cord at the neck of the Opihr Gin bottle, giving consumers the chance to win the adventure of a lifetime, joining the infamous ‘Rickshaw Run’ across India in April 2015.
Brand owner Quintessential Brands is running the Opihr Gin promotion to encourage purchase and social media engagement, with entries via the Opihr Oriental Spiced Gin Facebook pagewww.Facebook.com/OpihrGin where consumers enter the last 3 digits of the barcode for a chance to win.
The prize is for two people to join the established Rickshaw Run, organised by The Adventuristson an all-expenses-paid trip, driving an authentic rickshaw across the Indian sub-continent. A video which gives a flavour of the adventure has been added to the Opihr website.www.opihr.com/blog |
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The location of the Rickshaw Run is appropriate as three of Opihr Oriental Spiced Gin’s botanicals come from India, one of the countries along the Ancient Spice Route which inspired the Master Distiller when creating Opihr. These include cardamom pods, ground ginger and Telicherry black pepper.
Kate Harrison, International Brand Manager at Quintessential Brands, comments: “After a successful launch at Waitrose in October last year we are delighted to be introducing this exciting and on-brand consumer promotion as we extend our distribution to Tesco and Morrisons from 7 October. The target market for Opihr Oriental Spiced Gin is 24-35 year olds with a sense of adventure and so the Rickshaw Run is a great fit. We’ve also been introducing consumers to this exciting form of
Oriental transport with our Opihr Tuk Tuk which has been to Foodies Festivals and events throughout the UK this summer.”
Notes to Editors
Opihr is distributed in the UK by Marblehead www.marblehead.uk.com and owned as a joint venture by Quintessential Brands www.quintessentialbrands.com and Luis Caballero in Spain.
The Rickshaw Run is organised by The Adventurists www.theadventurists.com/rickshaw-run
Opihr Oriental Spiced Gin is made by G&J Distillers, the oldest premium gin distillers in England, using over 250 years of tradition and expertise. The hand-picked spices include cardamom, coriander from Morocco, black pepper, ginger and cardamom from India and cubeb berries from Indonesia. These botanicals are then infused in high quality grain spirit, to create a unique spiced gin.
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The Classic Serve:
Opihr G&T
50ml Opihr Oriental Spiced Gin
Fill a tall glass with ice, pour in Opihr Oriental Spiced Gin and top with good quality tonic.
Garnish with a wedge of orange. |
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The Adventurous Serve:
Opihr and Ginger Ale
50ml Opihr Oriental Spiced Gin
Fill a tall glass with ice, pour in Opihr Oriental Spiced Gin and top with ginger ale. |
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
