Iconic French liqueur brand, Alizé, is launching a new, premium sparkling wine infusion called Champs-Alizé, offering a stylish and fruity serve that’s perfect for celebratory occasions. Introduced by brand owner, Quintessential Brands, Champs-Alizé taps into the growing trend for sparkling wine and the growing popularity of wine-based cocktails amongst the target audience of young professional women.
Available now to operators in the UK on-trade, Champs-Alizé comes in two flavours – Passion Fruit and Rose & Strawberry – with eye-catching, luxurious gold and pink packaging respectively and is presented in 20cl single-serve bottles.
With its fruity bubbly taste, low ABV at just 5.5% and distinctively feminine look, Champs-Alizé is set to appeal to outgoing young women who enjoy sharing sparkling wine as they party with their friends, allowing them to share celebratory moments but without the fuss of sharing a full-size bottle.
The innovative format of Champs-Alizé is not only more practical for the consumer, it is ideal for bar staff too, as consumers will be encouraged to buy rounds of Champs-Alizé for their group served in branded ice buckets, helping to keep service at the bar quick during busy nights. With the crucial Christmas trading season fast approaching, operators are advised to stock up on Champs-Alizé now to make the most of the opportunity this innovative new celebratory drink offers.
Enzo Visone, Chairman and co-founder of Quintessential Brands comments, “We’re delighted to be extending the Alizé range with the launch of Champs-Alizé. With its eye-catching look, premium fruity flavour profiles and easy serve format, there’s great potential for the brand in the on-trade, as we’re confident our customers will see during the festive season.”
Produced in the South of France, Champs-Alizé is the first brand extension for Alizé since the brand was created in 1984. The core Alizé range includes many flavours such as Gold Passion, the original passion fruit variant; Red Passion, flavoured with tangy cranberries; and Bleu Passion, mixed with cherry and ginger to give a hint of spice.
Champs-Alizé will also be available in the UK off-trade and will be rolled out to other markets in the months ahead. For on-trade sales queries, contact [email protected].