Quintessential Brands is set to enliven and re-invigorate the Irish Cream Category this summer with the launch of Skinny Moo – a delicious, lower calorie, range of flavoured country cream.
New Skinny Moo is an exciting flavour-led innovation that will appeal to today’s consumer, who wants to enjoy a lighter treat. Made from the finest ingredients, Skinny Moo is gluten-free, made from whey spirit and offers incredibly indulgent flavours, but with less calories.
With only 55 calories per 25ml serve, Skinny Moo’s introductory flavour is the ever popular, Peanut Butter while a second flavour, Toffee Popcorn, will be introduced later this summer. A white, eye-catching bottle with a bespoke cap will ensure standout on shelf, while rich bronze (Peanut Butter) and neon pink (Toffee Popcorn) labels are a colourful nod to the two flavours.
Skinny Moo is uniquely poised to excite today’s young adults. It is lower in alcohol (12% ABV), perfect to enjoy at home with a movie or after a nice meal. Packed full of flavour and made with premium quality ingredients, Skinny Moo can be served on the rocks or in a delicious cocktail, such as the Espresso Mootini.
Caroline Daly, International Brand Manager, Irish Creams at Quintessential Brands, brand owner of Skinny Moo, said, “There’s so much potential in the cream category for a brand to deliver what the consumer is looking for and to reflect changing needs. Research shows consumers are looking to enjoy themselves and whilst they don’t want to overdo it on the calories front, they want great-tasting drinks made from the finest ingredients. Skinny Moo provides the best of both worlds – great taste without any more calories than a gin and tonic, and lower alcohol levels, so ultimately, consumers can have their cream and drink it. “
Skinny Moo Peanut Butter will be available in Tesco stores nationwide across the UK from 21st May priced at £12.50 (70cl) and is available to wholesale and on-trade customers now.
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For more information, please contact the communications team at Quintessential Brands by e-mail: com[email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which is scheduled to open in early 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.