International spirits business, Quintessential Brands, has partnered with leading Scottish leisure and entertainment group, Montpeliers, to create stand-out brand activations this Spring as more consumers return to the on-trade following the pandemic.
Launched in March, the first event sees Rabble in Edinburgh officially taken over by BLOOM Gin. Running until June, customers can sip on bespoke cocktails themed around key cultural occasions such as Mother’s Day and enjoy four BLOOM infused drinks on the popular brunch menu. Visitors to Rabble will be surrounded by vibrant floral displays encouraging them to follow BLOOM Gin’s mantra, #LiveFullBloom – meaning to live your best life, while bespoke mirror displays also encourage customers to share their BLOOM experience online.
BLOOM Raspberry and Rose Gin will be Montpeliers’ house pour pink gin, with BLOOM Passionfruit & Vanilla Blossom Gin set to feature on the perfect serve menu later in the year.
The partnership will also see a series of themed pop-up events hosted by OPIHR Gin, The Dead Rabbit Whiskey and The Dubliner Whiskey throughout the year, allowing customers to have a fully immersive experience whilst sampling some of the UK’s best loved brands in a variety of serves.
The Dead Rabbit Whiskey will sponsor an industry night at Eastside and feature in a cocktail whilst The Dubliner Honeycomb will be listed in shooter menus.
Russell Kirkham, Customer Marketing Director – UK & EMEA at Quintessential Brands comments; “We’re delighted to announce our partnership with Montpeliers Group, a collaboration that will play a key role in bringing our brands to life in the on-trade as consumers return to the channel in increasing numbers as the weather warms up.
“The first activation we’ve created for Rabble looks fantastic and is so Instagrammable, which we know is something many guests in the on-trade are looking for. With this activation and the future planned activations with Montepeliers’ venues, we aim to give consumers a memorable experience and remind them just how enjoyable the on-trade is to encourage more visits, supporting our customers as they continue to recover from the pandemic.”
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
