Award-winning international drinks company, Quintessential Brands Group, is delighted to present a brand new and luxurious collection of gift boxes and packs for Christmas 2018. The range is available now internationally* to Off Trade retailers and gifting specialists.
A gift box collection launches to tap into proven consumer appetite for gifting[1] – a trend that shows no sign of abating. The range is specifically designed to drive interest in alcohol gifting over the festive period by appealing to consumers seeking the perfect present – a bottle of the finest spirits presented in a beautiful, premium gift box.
The festive boxes are available across a selection of Quintessential Brands’ award-winning spirits, including Thomas Dakin – the Best British London Dry Gin[2], The Dubliner Irish Whiskey, a recent gold medal winner at the Travel Retail Masters and the International Review of Spirits[3], The Dead Rabbit Irish Whiskey and BLOOM Jasmine & Rose Gin.
BLOOM London Dry Gin, Opihr Oriental Spiced Gin, and Feeney’s Irish Cream are also poised to maximise the gifting trend for retailers, with the release of gift packs featuring a 70cl bottle accompanied by a unique signature serve glass, enabling consumers to enjoy their favourite tipple exactly as it is intended.
BLOOM Gin has also partnered with Aspinal of London, manufacturer and retailer of luxury leather goods, on a deluxe gift pack containing a 50cl bottle of BLOOM London Dry Gin and a bespoke Aspinal luggage tag.
Shane Hoyne, Chief Marketing Officer at Quintessential Brands, says: “Gifting is a global trend that continues to gain momentum, and we expect this to be even more so over the festive period given the natural gifting opportunity the season presents. Our range aims to give our stockists the right tools to trade consumers into premium spirits and maximise Christmas sales.
“Innovation is central to everything we do – our festive offering is no different; our gifting collection is set to catch the attention of shoppers as they seek new ways to share and enjoy their favourite brands with loved ones.”
The quality of Quintessential Brands’ impressive portfolio is being recognised by leading industry bodies; most recently the company was awarded the prestigious Gin Distiller of the Year trophy by the International Spirits Challenge for the third time[4] and secured the highly renowned Grand Travel Master Trophy at the Travel Retail Masters in 2018[5].
The RRP of gift boxed brands remains the same as the standard 70cl bottles, while gift packs featuring glassware and luggage tags, will vary.
Retailers interested in the new gifting collection should contact [email protected].
– ENDS –
[1] In the UK alone, gifting is growing ahead of total spirits at 36.5% year-on-year and is now worth £30.2m. Source: IRI UK Supermarket August 2018
[2] Winner of Best London Dry Gin at Gin Masters 2018
[3] Gold medal at Travel Retail Masters 2018
[4] International Spirits Challenge 2018, 2016, 2015
[5] Travel Retail Masters 2018
ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
