9 November 2015
International Drinks Group Quintessential Brands’ iconic Alizé brand was the official drinks partner at the Music of Black Origin (MOBO) Music Awards this week. The MOBOs selected the Alizé brand because of its rich history with music. As early as the 1990s, R&B Hip Hop artists such as Tupac Shakur, Biggie Smalls and Jay Z, were mentioning Alizé in their music. “We place a lot of value on authenticity so this is a perfect partnership” says Jay Orlean Alizé Brand Manager.
The partnership saw Alizé sponsor the VIP artist reception and after-party areas, with bottles on every table, with artists enjoying a variety of Alizé serves, including the Original Thug Passion: Alizé mixed with Champagne or Prosecco served through the night.
https://www.youtube.com/watch?list=PLoqOKe-4to85PrdoWKnxG8NQuJFcWAej1&v=wYLijZ6f2Y8
Notes for Editors
Alizé, a blend of exotic fruit, French Vodka and Cognac, has a rich history in Hip Hop music and was endorsed and rapped about by Tupac Shakur, Biggie Smalls and Jay Z, with great success in the 90‘s. Following the brand’s recent acquisition, Quintessential Brands has developed a marketing strategy which fits Alizé into the modern music landscape.
The Alizé Louder campaign focuses on the brand’s music heritage, re-presenting it to a new audience as a relevant and credible drink. Alizé is working with cutting-edge urban music artists and broadcast partners around the globe to reach its target audience.
Alizé is produced by Lafragette & Legier SA (L&L), the Quintessential-owned company, based in South West France. L&L is one of France’s leading manufacturers of fine French spirits including fruit liqueurs, Armagnacs and Cognacs.
#AlizeLouder Twitter: @AlizeLouder
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
