THAT’S WHEN GOOD NEIGHBOURS BECOME GOOD FRIENDS… LOCKDOWN SEES SURGE IN COMMUNITY SPIRIT ACROSS THE UK

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THAT’S WHEN GOOD NEIGHBOURS BECOME GOOD FRIENDS… LOCKDOWN SEES SURGE IN COMMUNITY SPIRIT ACROSS THE UK

  • Research from Greenall’s Gin reveals how almost half of the UK feel closer to their neighbours because of Covid-19 despite social distancing
  • 10 percent of people learnt their neighbour’s names for the first time during lockdown, while five percent found love over the fence
  • Greenall’s Gin is launching a search for the UK’s best neighbours and will be throwing them the ultimate street party to celebrate

Research from Greenall’s Gin, the Original Handcrafted British Gin, has revealed how the Covid-19 pandemic has helped to put ‘care’ back into our communities, as nearly half of us (48%) now feel closer to our neighbours than ever before, since the crisis began.

The research found that two thirds of the UK (66%) now believe it is important to have good neighbours, with 42 percent of Brits stating that the pandemic has resulted in an increased sense of community and a further seventy percent hoping that this remains after Covid-19.

To celebrate this new community-minded Britain, Greenall’s Gin is launching the search for the UK’s best neighbours and plans to throw them the ultimate street party next year[1] in celebration of their community spirit. To enter, visit www.greenallsgin.com/streetparty.

WE’VE ONLY JUST LEARNT OUR NEIGHBOUR’S NAMES!

Before Covid-19, just a third (32%) of Brits spoke to their neighbours regularly, however this has now risen to almost half after lockdown (48%). The research also found that one in ten Brits have only just learnt their neighbour’s names, even though nearly half (49%) have lived there for over a decade.

WE’VE BONDED OVER CLAPPING FOR CARERS

When it comes to bonding with our neighbours, it’s no surprise that clapping for our carers together topped the list of things that brought us closer together (17%), alongside lending each other household items (32%), helping each other out with shopping (15%), enjoying drinks together in the street (11%) and celebrating VE Day’s 75th anniversary (8%).

HEDGE TRIMMING AND CAR BORROWING – THE NEW NORM

As the nation’s fingers turned green, with many becoming keen gardeners during lockdown, it’s no surprise the most common items lent to neighbours were garden tools (22%), with 12 percent of Brits more than happy to lend their neighbours costly items such as strimmers or lawnmowers. In fact, it seems that some trust their neighbours with their most valuable items as a surprising two percent even lent them their car!

LOCKDOWN LOVE IS IN THE AIR

For many, lockdown has seen us make more of an effort to build relationships with those that live close by – people and pets included.

Nearly one in ten of people (9%) have befriended an elderly neighbour after helping them out throughout lockdown, while six percent of Brits have created ‘garden fence bars’  in order to enjoy a socially distanced tipple together and recreate the pub experience at home.

More surprisingly, the research revealed that seven percent of people in the UK secretly adopted a neighbour’s cat, as they looked for a furry friend to keep them company. So, if you’re left wondering how your cat gained some lockdown pounds, you might want to ask the neighbours!

While you might think lockdown would be a disaster for singletons whose chances of finding love dwindled while stuck at home, a resourceful five percent of respondents revealed that they have struck up a romantic relationship with a neighbour. It turns out love might have been right under their noses all along!

LOCKDOWN RULE BREAKERS TAKE THE BISCUIT

While overall we’ve become much more community-minded as a result of bonding with our neighbours over the past few months, the research found that lockdown rule breakers were the only exception to that rule, with 10% of respondents revealing that the breaking of lockdown rules was their only neighbourly gripe.

Simon Cartledge, plant lead at the G&J Greenall’s distillery in Warrington, commented: “As the last six months have shown, being able to rely on the support of your neighbours and the wider community at difficult times is so important, so it’s fantastic to see that as the country has faced into this pandemic, community spirit and neighbourliness has really thrived. At G&J Greenall’s, the local community is hugely important to us – we’ve been at the heart of the Warrington community for over two centuries now after all – so we want to celebrate this rise in community spirit across the UK, which is why we’ve launched our search for the best neighbours in the UK, who we plan to reward with the ultimate street party celebration, and of course, some of our handcrafted Greenall’s Gin.”

Greenall’s Gin is launching a search for Britain’s best neighbours and plans to throw the winners the ultimate street party as a way of celebrating their amazing friendship. The party will be complete with entertainment, a food truck, street decorations and a stocked Greenall’s Gin bar serving its signature G&T’s and gin cocktails for all to enjoy. 200 runners up will also win Greenall’s Gin street party packs to throw their own celebration, including Greenall’s Ready-to-Drink cans and other Greenall’s goodies.

To enter, simply visit www.greenallsgin.com/streetparty and tell Greenall’s Gin why you have the best neighbours and deserve to win. The competition will run from 10th August 2020 until 9th November 2020. Entrants must be aged 18 or over, T&Cs apply.


[1] Provisionally in Spring 2021, assuming the risk from the coronavirus has subsided sufficiently for a street party to be safe.



For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]

ABOUT QUINTESSENTIAL BRANDS GROUP

Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.

Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.

Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.

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2020-09-24T12:56:51+01:00 August 1st, 2020|News, Press Releases|