Greenall’s, the Original Handcrafted British Gin, is proud to unveil new signature packaging for its Ready-to-Serve (RTS) collection – The Perfect MixTM.
The collection – which comprises five different variants, including Greenall’s Gin & Tonic, Greenall’s Gin & Diet Tonic, Greenall’s Gin & Sicilian Lemon, Greenall’s Gin & Pink Grapefruit, and Greenall’s Wild Berry Gin & Tonic, will be available in supermarkets nationwide from September 2018, retailing at £1.80.
The packaging update reflects Greenall’s new brand positioning which celebrates the handcrafted process and skill that goes into creating Greenall’s Gin. The individual variant designs include artistic illustrations of the key botanicals or flavours, reflecting the premium blend of ingredients, to ensure maximum stand-out on shelf.
With gin driving 71% of total RTS drinks sales in the UK , the unique flavour range and new packaging for Greenall’s Perfect Mix Collection is set to help maintain the health of the category, attracting new consumers to the category thanks to its well-established status as one of the leading gin brands in the world.
Rob Curteis, International Marketing Director of Greenall’s Gin, comments, “Greenall’s is the original pioneer of great quality gin with more than 250 years of heritage. Today, our passionate and dedicated team of craftsmen and women continue to craft modern flavour combinations which is key to increasing market share in RTS. We have already seen great sales and awards success with Greenall’s Sicilian Lemon and Greenall’s Pink Grapefruit, so with our more premium look we’re confident that the Greenall’s Perfect Mix Collection is going to be a big hit for gin lovers across the world.
Gin drinkers are increasingly interested in new flavours and combinations in their gin mixers, hence new additions help drive growth and distribution in the gin RTS market . Greenall’s anticipates the RTS Wild Berry flavour will do exceptionally well based on the success of Greenall’s Wild Berry Pink Gin which is seeing strong growth year on year.
The RTS variations of Greenall’s include Greenall’s Gin & Tonic, also available with Diet Tonic; Greenall’s Wild Berry Gin & Tonic, offering a subtle red fruit twist; Greenall’s Gin & Pink Grapefruit, offering a sweet and tangy complexity; and Greenall’s Gin & Sicilian Lemon with an invigorating burst of fresh tangy lemon notes.
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ABOUT QUINTESSENTIAL BRANDS
Quintessential Brands owns an award-winning portfolio of world-class spirit brands, which is powered by a strong entrepreneurial vision and passion for innovation, backed by centuries of handcrafted distilling expertise.
Quintessential Brands Group was established in 2011 with the acquisition of G&J Distillers, the UK’s foremost gin distillery, which evolved from Thomas Dakin’s original 1761 operation and now produces an unrivalled quality gin selection. In Ireland, Dublin Liberties Distillery is our home of modern Irish whiskeys and First Ireland Spirits in Abbeyleix crafts award-winning Irish creams. Our French hub, L&L France, creates fine French fruit liqueurs, cognacs, brandies and vodka.
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