Greenall’s, the Original Handcrafted British Gin, is proud to unveil new signature packaging for its Ready-to-Serve (RTS) collection – The Perfect MixTM.
The collection – which comprises five different variants, including Greenall’s Gin & Tonic, Greenall’s Gin & Diet Tonic, Greenall’s Gin & Sicilian Lemon, Greenall’s Gin & Pink Grapefruit, and Greenall’s Wild Berry Gin & Tonic, will be available in supermarkets nationwide from September 2018, retailing at £1.80.
The packaging update reflects Greenall’s new brand positioning which celebrates the handcrafted process and skill that goes into creating Greenall’s Gin. The individual variant designs include artistic illustrations of the key botanicals or flavours, reflecting the premium blend of ingredients, to ensure maximum stand-out on shelf.
With gin driving 71% of total RTS drinks sales in the UK , the unique flavour range and new packaging for Greenall’s Perfect Mix Collection is set to help maintain the health of the category, attracting new consumers to the category thanks to its well-established status as one of the leading gin brands in the world.
Rob Curteis, International Marketing Director of Greenall’s Gin, comments, “Greenall’s is the original pioneer of great quality gin with more than 250 years of heritage. Today, our passionate and dedicated team of craftsmen and women continue to craft modern flavour combinations which is key to increasing market share in RTS. We have already seen great sales and awards success with Greenall’s Sicilian Lemon and Greenall’s Pink Grapefruit, so with our more premium look we’re confident that the Greenall’s Perfect Mix Collection is going to be a big hit for gin lovers across the world.
Gin drinkers are increasingly interested in new flavours and combinations in their gin mixers, hence new additions help drive growth and distribution in the gin RTS market . Greenall’s anticipates the RTS Wild Berry flavour will do exceptionally well based on the success of Greenall’s Wild Berry Pink Gin which is seeing strong growth year on year.
The RTS variations of Greenall’s include Greenall’s Gin & Tonic, also available with Diet Tonic; Greenall’s Wild Berry Gin & Tonic, offering a subtle red fruit twist; Greenall’s Gin & Pink Grapefruit, offering a sweet and tangy complexity; and Greenall’s Gin & Sicilian Lemon with an invigorating burst of fresh tangy lemon notes.
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ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe including G&J Distillers, the world’s oldest continuous gin distillers; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Distillery, which is part owned by Stock Spirits and scheduled to open in late 2018. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide unrivalled spirits solutions.