The Greenall’s Original London Dry Gin Paper Bottle was chosen amongst the first consignments sent from the UK government to Australian and New Zealand trade ministers to mark the first trade agreements between the countries post Brexit that went into effect last month.
UK businesses will be able to sell to Australia and New Zealand more easily. The trade deals remove tariffs on all UK goods exports to the countries and could result in lower prices for UK consumers of imported goods.
Greenall’s Original London Dry Gin is packaged in a paper bottle manufactured by Frugalpac. The bottle is made from 94 per cent recycled paperboard, is five time lighter than a glass bottle and uses four times less water to produce. It is 100 per cent recyclable.
Greenall’s Original London Dry Gin was amongst other iconic British good chosen by International Trade Minister Nigel Huddleston who was present at DHL’s Southern Distribution Centre upon shipment. DHL is accelerating to low carbon operations with a commitment to reach zero emissions logistics by 2050 globally.
Huddleston said: “It is incredibly exciting to be visiting DHL to see some of the first shipments leave the UK, knowing that when they arrive Down Under they will benefit from our brand new deals.
“Australia and New Zealand are two of our closest friends and likeminded partners and our trade deals secure favourable terms for British exporters, removing tariffs on all UK goods and slashing red tape.”
With the launch of its paper bottle, Greenall’s has partnered with climate action organisation Ecologi to plant trees around the world in areas that need it most. For every Paper Bottle sold, a tree is planted. To date, more than 25,000 trees have been funded for planting.
Emma Thornton, Chief Brand Officer, Quintessential Brands, says: “Greenall’s Original London Dry Gin has a rich British history with an unchanged recipe that is over 250 years old. The brand’s move into paper packaging is part of its commitment to becoming more and more sustainable and we are honoured to be chosen amongst the iconic British brands sent to mark this momentous trade milestone.”
Visit the Greenall’s website: Greener Greenall’s
Greenall’s Original London Dry Gin Paper Bottle (rsp: £16.00 for 70cl) is available in Sainsbury’s Greenall’s The Original London Dry Gin 70cl | Sainsbury’s (sainsburys.co.uk).
For more information, please contact the communications team at Quintessential Brands by e-mail [email protected]
ABOUT GREENALL’S
Greenall’s, the original handcrafted British gin, has been proudly distilled at the world’s oldest continuous gin distillers –G&J Distillers – in Cheshire, North-West England for over 250 years.
Renowned Master Distiller, Joanne Moore, has carefully retained the heritage of the brand since its creation over 250 years ago by Thomas Dakin, the forefather of London Dry Gin. To this day, the dedicated Greenall’s team continues to weigh the finest botanicals and load the copper stills entirely by hand.
For more information, please contact the communications team at Quintessential Brands by e-mail: [email protected]
ABOUT QUINTESSENTIAL BRANDS GROUP
Quintessential Brands is an award-winning international spirits company, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. Pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship.
Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group owns world-class manufacturing facilities across Europe, including G&J Distillers, the world’s oldest continuous gin distillers, in Cheshire, UK; L&L in France, a leading manufacturer of fruit spirits and liqueurs; Irish Cream artisan producers, First Ireland Spirits; and the Dublin Liberties Distillery, which opened in 2019. Renowned for its white spirits expertise at G&J Distillers, Quintessential Brands has won International Spirit Challenge Gin Producer of the Year three times and is fast winning a reputation as one of the most exciting new Irish whiskey producers to emerge on the scene.
Quintessential Brands’ award-winning premium brands portfolio includes Greenall’s The Original Handcrafted Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. iqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. The company is also a leader in contract bottling and own label & private label spirits, working with retail partners across the world to provide spirits solutions of unrivalled quality.
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